Jiotilla is a small, round, purple fruit that has a pineapple like appearance. It is produced by a columnar cactus tree (Escontria chiotilla [Weber] Rose) that grows in semiarid regions of Central Mexico, particularly in the states of Oaxaca and Puebla. Although jiotilla has long been known for its palatability by the locals it is only now emerging globally as a new horticultural resource. On this paper we present some features of this fruit, from the general description to nutritional values of the fruit to let it be widely known. Jiotilla fruit is produced in a tree-like cactus about 4-6 m high, as today fruit is basically harvested from wild populations and has been considered "in the process of domestication". Fruit is a small 3-5 cms in diameter, 20-25 gr, and looks like a small, purple pineapple, with paper-like scales. Production is asynchronous with two peak of fruit production one in May-June and a second one in August-September. Natural populations can reach over 100 plants /ha.