Echinacea purpurea is a North American herbal plant (Asteraceae) that is well-known worldwide as an alternative option to prevent the outbreak of COVID-19. E.purpurea contains antioxidants, is anti-inflammatory, and is immunomodulatory. The various potentials and benefits included in E.purpurea, can be developed by adding biochar and plant growth regulators. This study aimed to determine the optimal potential of secondary metabolite content in treating biochar type and growth regulator concentration. E.purpurea were prepared from the Experimental Field at Universitas Sebelas Maret, Jumantono, Karanganyar and were grown using the Split-plot research design treated with type biochar (control, husk charcoal, wood charcoal) and concentration growth regulator (0 ml/l, 2 ml/l, 4 ml/l, 6 ml/l). The data obtained were analyzed by variance analysis followed by Duncan’s test at a 5% level and described. The results showed that husk charcoal biochar gave the highest yield but was not significantly different from the wood charcoal biochar or control: plant height (38.8 cm) and the number of flowers (8.22). The growth regulator at a concentration of 6 ml/L gave the highest yield but was not significantly different from the concentration of 2-4 ml/L: plant height (39.8 cm), flowering time (11 WAP), number of flowers (9), and root length (21.9 cm). The highest C-organic plant tissue content yield was 35.44% (with husk charcoal) and 35.55% (with wood charcoal). It is shown that the provision of biochar and growth regulators can develop E. purpurea cultivation, especially on growth and yield components.