Morphological Metaphor Mapping of Moral Concepts in Chinese Culture

Liu, Yingjie; Li, Kang; Li, Lina; Zhang, Jing; Lin, Yuerui; DiFabrizio, Baxter; Wang, He

doi:10.3389/fpsyg.2020.554061

Cited by 6 publications

(6 citation statements)

References 37 publications

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“…At the same time, some researchers found that people have a greater preference for straight lines after recalling moral events than they do after recalling immoral events [ 40 ]. Similar results were found in a semantic recognition task, where participants were asked to judge the moral properties contained in standard or distorted Chinese characters using the Stroop paradigm, and it was found that when presented with standard Chinese characters, participants were able to identify morally significant characters faster and more accurately, while when they were presented with distorted Chinese characters, they were able to identify characters with immoral meanings faster and more accurately [ 41 ].…”

Section: Discussionsupporting

confidence: 55%

Keeping Morality “on the Straight” and Never “on the Bend”: Metaphorical Representations of Moral Concepts in Straightness and Curvature

Zhu

Huang

Liu

et al. 2023

Behavioral Sciences

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The study of moral conceptual metaphors has been an important topic in recent years. In Chinese culture, the concepts of curvature and straightness are given certain semantic contents, in which curvature refers to being sly while straightness refers to having integrity. In the present study, we used the Implicit Association Test (IAT) paradigm (Experiment 1) and the Stroop paradigm (Experiment 2) to investigate whether there are metaphorical representations of curvature and straightness in moral concepts. The results revealed that the mean reaction time in compatible trials (i.e., moral words accompanied by a straight pattern and immoral words accompanied by a curved pattern) was significantly shorter than that in incompatible trials (i.e., moral words accompanied by a curved pattern and immoral words accompanied by a straight pattern). The Stroop paradigm showed that reaction times were significantly reduced when moral words were presented in a straight font, but there was no significant difference between the presentation of immoral words in a straight font and that in a curved font. The results suggest that mental representations of moral concepts are associated with straightness and curvature in Chinese culture.

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Section: Discussionsupporting

confidence: 55%

Keeping Morality “on the Straight” and Never “on the Bend”: Metaphorical Representations of Moral Concepts in Straightness and Curvature

Zhu

Huang

Liu

et al. 2023

Behavioral Sciences

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“…As metaphors have the quality that the attributes of one object are mapped onto the other, the same instances have been found in the selected companies' analysis (Freeman, 2000). The advertising agencies map the positive qualities of one thing or feeling to the products, which persuades them to think about the product as the companies want them to think (Liu et al, 2020). The analysis found that the products are associated with women empowerment, prosperous future, partner, ride, inspiration, feeling great, favor, Hawaii Island, journey, feeling good, and game.…”

Section: Discussionmentioning

confidence: 67%

An Ecolinguistic Analysis of the Use of Metaphor to Enhance the Value of Products in Advertisements

Ahmed

Ain

Ghilzai

2021

HSSR

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Purpose of the study: The study investigates metaphors in advertisements from the perspective of ecolinguistics. It focuses on the reasons for which the manufacturers use metaphors for the advertising of their products. It also aims to find the role of metaphor in arising feelings of the consumers towards the products. Methodology: The data have been collected from the official website of four multinational companies named A, B, C, and D. Only thirteen advertisements are analyzed in this research. The selection is made based on the use of metaphor in the advertisements—theory of Conceptual metaphor by Lakoff and Johnson (2008) and Stibbe (2015)’s Model of encolinguistic analysis guided the mode of the present research. Main Findings: It is found that the manufacturers make use of metaphors to grab the attention of the audience towards the product through its sensual appeal. Moreover, the advertising agencies assign some other entity qualities through meta help in the positive evaluation of their products’ value. Application of the study: Since the research analyzes metaphors in advertisements, it helps educate the common masses about metaphors and their impact on the customers’ feelings. The affiliation of the advertised products with positive qualities or entities makes the product the right choice for the audience and enhances its value. Novelty/ Originality of the study: The study is novel because it investigates the reasons for using metaphors in advertisements and how it helps the manufacturers persuade consumers to buy their products. The use of metaphor enhances the value of the products. In contrast, the consumers overlook the product’s importance and get the product’s illusion as something bringing feelings of joy and pleasure to the consumers.

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“…It was consistent with the conventional view that interventions for L2 metaphorical competence are effective. Liu et al ( 2020 ) utilized a modified Stroop paradigm to study how Chinese culture metaphorically translates abstract moral notions into tangible referents. Chen et al ( 2018 ) also revealed that the source domain's relationship to the destination domain affects the development of metaphor.…”

Section: Discussionmentioning

confidence: 99%

“…Chen et al ( 2018 ) also revealed that the source domain's relationship to the destination domain affects the development of metaphor. The study employed a variant of the Stroop paradigm to investigate how the Chinese language is used to provide concrete metaphors for abstract moral principles (Liu et al, 2020 ). In the by Shirazi and Talebinezhad ( 2013 ), the subjects discussed a topic in the pretest.…”

Section: Discussionmentioning

confidence: 99%

Can second language metaphorical competence be taught through instructional intervention? A meta-analysis

et al. 2022

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BackgroundFor a long time, the traditional view regarded metaphor as merely a rhetorical device that served to enrich linguistic expression. With the continuous development of cognitive linguistics, foreign language educators began to realize the vital role of metaphor in foreign language education.ObjectivesThis study looked at how well pedagogical interventions improve metaphorical competence by looking at how well teachers teach metaphors.MethodsAfter a rigorous literature search and selection process from the Chinese and English databases, 13 Chinese and 7 international studies with 51 effect sizes were included in this meta-analysis. With the help of the meta-analysis 3.0 software, the literature and heterogeneity tests were performed to ensure that the meta-analysis results were as accurate and valid as possible.ResultsThe effect size tests revealed that the metaphorical instructional intervention was significantly effective in general and produced a large effect size (d = 0.888) on improving learners' metaphorical abilities. Meta-regression analyses were also conducted to examine how other factors might change the effects of the interventions.FindingsResearch has shown that instructional interventions that combine prolonged input of metaphorical concepts with reinforcement of metaphorical practice can help second language learners develop metaphorical competence. Teaching puts more pressure on teachers and the learning environment, and the results of this study could help teachers teach metaphors in the future.

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Morphological Metaphor Mapping of Moral Concepts in Chinese Culture

Cited by 6 publications

References 37 publications

Keeping Morality “on the Straight” and Never “on the Bend”: Metaphorical Representations of Moral Concepts in Straightness and Curvature

Keeping Morality “on the Straight” and Never “on the Bend”: Metaphorical Representations of Moral Concepts in Straightness and Curvature

An Ecolinguistic Analysis of the Use of Metaphor to Enhance the Value of Products in Advertisements

Can second language metaphorical competence be taught through instructional intervention? A meta-analysis

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