Emissive double molybdates, AEu(MoO 4 ) 2 (A = Na, K, Rb, Cs), have garnered significant attention due to the diversity of crystal structures depending on the ionic radius of A + ions. However, the relationship between particle morphology and photoluminescence properties has not been reported for them. In this study, single-crystalline double molybdates were successfully synthesized by varying the molar ratio of A/Eu through a one-pot hydrothermal route without an annealing process. This approach allowed for the creation of a variety of crystal structures and particle morphologies. The two-dimensional (2D) layered materials of KEu(MoO 4 ) 2 , RbEu(MoO 4 ) 2 , and CsEu(MoO 4 ) 2 exhibit a luminescence intensity stronger than that of the scheelite-type NaEu(MoO 4 ) 2 with a three-dimensional (3D) framework structure because the layered structure can activate a higher concentration of Eu 3+ ions due to the suppression of migration of excitation energy between Eu 3+ ions. By varying the amount of A sources added, the morphologies were drastically changed, and their luminescence intensity was improved. Particularly, the particle morphologies of RbEu(MoO 4 ) 2 changed from rhombic nanoplate-like to rod-like and, finally, to hexagonal plate-like particles. The luminescence intensity achieved up to 5.8 times higher, attributed to the crystal growth along the in-plane direction of RbEu(MoO 4 ) 2 including the [EuO 8 ] layer.