“…Our work contributes to the literature on retail financial markets and to the literature on auto markets. A common theme of closely related papers is that intermediaries market products to consumers who are either financially unsophisticated, face substantial search costs, or are unaware of sellers' conflict of interest (Woodward and Hall, 2010, Allen et al, 2014, Guiso et al, 2018, Egan, 2018, Egan et al, 2019, Robles-Garcia, 2019, Benetton et al, 2019, Bhattacharya et al, 2019. Our findings imply that policies which simplify the decision problem of consumers in markets for complex goods may benefit consumers.…”