In order to improve the electrochemical performance of the NiCo2O4 material, Ni ions were partially substituted with Cu2+ ions having excellent reducing ability. All of the electrodes were fabricated by growing the Ni1−xCuxCo2O4 electrode spinel-structural active materials onto the graphite felt (GF). Five types of electrodes, NiCo2O4/GF, Ni0.875Cu0.125Co2O4/GF, Ni0.75Cu0.25Co2O4/GF, Ni0.625Cu0.375Co2O4/GF, and Ni0.5Cu0.5Co2O4/GF, were prepared for application to the oxygen evolution reaction (OER). As Cu2+ ions were substituted, the electrochemical performances of the NiCo2O4-based structures were improved, and eventually the OER activities were also greatly increased. In particular, the Ni0.75Cu0.25Co2O4/GF electrode exhibited the best OER activity in a 1.0 M KOH alkaline electrolyte: the cell voltage required to reach a current density of 10 mA cm−2 was only 1.74 V (η = 509 mV), and a low Tafel slope of 119 mV dec−1 was obtained. X-ray photoelectron spectroscopy (XPS) analysis of Ni1−xCuxCo2O4/GF before and after OER revealed that oxygen vacancies are formed around active metals by the insertion of Cu ions, which act as OH-adsorption sites, resulting in high OER activity. Additionally, the stability of the Ni0.75Cu0.25Co2O4/GF electrode was demonstrated through 1000th repeated OER acceleration stability tests with a high faradaic efficiency of 94.3%.