A comprehensive study on the sulfur doping of TiO 2 , by means of H 2 S treatment at 673 K, has been performed in order to highlight the role of sulfur in affecting the properties of the system, as compared to the native TiO 2 . The focus of this study is to find a relationship among the surface, structure, and morphology properties, by means of a detailed chemical and physical characterization of the samples. In particular, transmission electron microscopy images provide a simple tool to have a direct and immediate evidence of the effects of H 2 S action on the TiO 2 particles structure and surface defects. Furthermore, from spectroscopy analyses, the peculiar surface, optical properties, and methylene blue photodegradation test of S-doped TiO 2 samples, as compared to pure TiO 2 , have been investigated and explained by the effects caused by the exchange of S species with O species and by the surface defects induced by the strong H 2 S treatment.