Mother tongue activism and language shift in multilingual India: Marathi in Pune, Maharashtra

Chandras, Jessica

doi:10.1080/14672715.2019.1669202

Cited by 2 publications

(1 citation statement)

References 23 publications

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“…Language shift has attracted a high level of attention of bilingual and/or multilingual communities around the world including Indonesia, as one of the most linguistically diverse countries that have around 10% of the world's languages [10]. The process of language shift does not only occur as the result of the disappearance of the native speakers, yet it simply because one language is considered more communicative and expressive and also able to accommodate and meet the needs of surroundings than its counterpart languages [11]. Therefore, the topic of language shift is significant to be explored particularly in digital communication in order to improve our understanding of the relationship between language and new technology and/or the internet such as social media [3].…”

Section: B Language Shiftmentioning

confidence: 99%

Millennials’ Use of Terms of Endearment in Casual Conversation in Digital Communication

Febrianti¹,

Auwal²

2021

Advances in Social Science, Education and Humanities Research

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Modern forms of communication have made it possible that relationships are not determined by physical proximity. Technology advancement opens the opportunities for members of society to construct relationships over a long distance by means of online chatting platforms. Among the many platforms is WhatsApp, which is common in Indonesia. The present study focuses on the observation that technology brings about a shift in the use of terms of address. Despite the distance, users of online chats, particularly millennials, tend to use terms of endearment. It can easily be spotted that more and more young people are likely to prefer to use more modern, communicative, and intimate languages within their daily communication. As a result, a regular shift in using terms of endearment amongst millennials seems inevitable in today's situation. This paper explores the current trends of using terms of endearment as address between interlocutors in casual conversation through chats in digital communication. Foregrounded by theories in Sociolinguistics, the study uses content analysis in processing and interpreting the data in the form of chat screenshots obtained from the volunteer participants. The data analysis is useful to reveal two important information. First, it shows the variety of terms of endearment used by the participants as a form of address. Second, this result provides insights on the degree of closeness indicated from the use of the terms of endearment as address.

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Section: B Language Shiftmentioning

confidence: 99%