2022
DOI: 10.1177/09593535221107832
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#mothersday: Constructions of motherhood and femininity in social media posts

Abstract: Images and representations of parenting, and particularly mothering, have become commonplace on social media platforms over the past decade. These displays, however, take place in the context of popular contemporary discourses around gender and parenting that are in many ways prescriptive. This paper explores the constructions of mothering online through an analysis of posts about mothers on Mother’s Day from 2018 to 2020. Data were collected from Instagram and Twitter using hashtags such as #mothersday, #happ… Show more

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Cited by 12 publications
(6 citation statements)
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“…These conflictual feelings may provoke even higher distress in light of the culture of “intensive mothering,” which prescribes that “the child absolutely requires consistent nurture by a single primary caretaker and that the mother is the best person for the job” (Hays, 1996, p. 8). Thus, mothers may interpret feelings that are inconsistent with this approach as illegitimate (Capdevila et al, 2022; Kestler-Peleg, 2023).…”
Section: Concluding Discussionmentioning
confidence: 99%
“…These conflictual feelings may provoke even higher distress in light of the culture of “intensive mothering,” which prescribes that “the child absolutely requires consistent nurture by a single primary caretaker and that the mother is the best person for the job” (Hays, 1996, p. 8). Thus, mothers may interpret feelings that are inconsistent with this approach as illegitimate (Capdevila et al, 2022; Kestler-Peleg, 2023).…”
Section: Concluding Discussionmentioning
confidence: 99%
“…Alongside Mackenzie (2017, 2018, 2019), contemporary motherhood studies feature a growing body of interdisciplinary work that variously explores how members go about the business of doing motherhood in digital environments, including open-forum sites such as Mumsnet (Kinloch & Jaworska, 2021; Pedersen, 2016), Instagram and Twitter (Astudillo-Mendoza & Cifuentes-Zunino, 2022; Capdevila et al, 2022), online blogs (Coffey-Glover, 2020; Ringrow, 2020), and in more private interpersonal contexts including messaging services such as WhatsApp (Lyons, 2020). Mackenzie and Zhao (2021) highlight that one significant feature of online motherhood interactions is the (re)production of knowledge and expertise.…”
Section: Methodsmentioning
confidence: 99%
“…Mackenzie (2018) reflects that, whilst some subversion of traditional motherhood narratives does occur in these digital environments, it remains difficult for members to move beyond the normatively gendered boundaries of motherhood whilst maintaining their status as good mother. Similarly, Capdevila et al (2022) highlight that whilst digital environments create novel spaces for mothering to be enacted, the discourses that abound are often founded in normative notions of good motherhood.…”
Section: Categories and The Moral Ordermentioning
confidence: 99%
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“…We move on from the sharing of breastfeeding images to considering the sharing of motherhood images on a particular day of the year, in Rose Capdevila, Charlotte Dann, Lisa Lazard, Sandra Roper, and Abigail Locke's paper (2022, pp. 336–356).…”
mentioning
confidence: 99%