Motivasi Belajar untuk Menumbuhkan Minat Berwirausaha dengan Memanfaatkan Digital Marketing sebagai Peluang Bisnis pada Siswa SMK Negeri 4 Samarinda

Abstract

Tantangan untuk menciptakan wirausahawan sejak usia muda merupakan salah satu upaya menjawab perubahan kondisi perekonomian nasional di masa pandemi covid 19. Minat berwirausaha dapat tumbuh dengan melihat seseorang yang sukses dalam berwirausaha sehingga memunculkan ketertarikan terhadap diri sendiri untuk melakukan suatu usaha salah satunya dengan memanfaatkan digital marketing. Digital marketing merupakan kegiatan pemasaran atau promosi yang dilakukan oleh sebuah brand atau produk dengan menggunakan media digital dan internet. Tujuan dari kegiatan pengabdian kepada masyarakat ini ialah untuk memberikan pemahaman mengenai motivasi belajar untuk menumbuhkan minat berwirausaha dengan memanfaatkan digital marketing sebagai peluang bisnis pada Siswa SMK Negeri 4 Samarinda. Metode yang dilakukan dengan sosialisasi dan diskusi. Materi yang dipaparkan membuat para siswa SMK Negeri 4 Samarinda mengetahui bagaimana cara simple untuk memulai bisnis atau menumbuhkan minat berwirausaha dengan pemanfaatan digital marketing.

Implementation of the Entrepreneurship Program in Preparing Students Become Entrepreneurs

“…Another reason for implementing the entrepreneurship program in high schools is that it is one of the most effective solutions in dealing with increasingly heavy economic pressures (Masturi & Umam, 2022) (Apriyani et al, 2022& Dewi et al, 2022 because economic progress can be achieved if there is a strong entrepreneurial spirit from the community (Ambarita et al, 2022) and what is even more interesting with this program allows students to have income from the businesses they build (Mardiyanti & Mantra, 2022).…”

“…Volume 4 ( 1 ) 2023, 27-43 E-ISSN 2723-6919, P-ISSN 2746 Various forms of life skills training such as: creative entrepreneurship training with an introduction to business strategy and financial management and Human Resources (HR) (Oktapiani et al, 2022); training on using digital marketing as a business opportunity (Apriyani et al, 2022;Kumala et al, 2022); online store creation training (Mardiyanti & Mantra, 2022); business website ; training through a double track program (Asrori et al, 2022); training on making business concepts and business model canvases (Kusumandari & Arifiana, 2022); training in preparing business plans, personal branding, communication skills, online business development (Sudyantara et al, 2022); photoshop and graphic design training (Dewi et al, 2021); e-marketplace creation training (Dwijayanti et al, 2022); instant yogurt making training (Rusmansyah, 2022); training on making edible water bottles as environmentally friendly products and alternative products to replace plastic cups (Zulfikar & Mayvita, 2022); motivational training for building small businesses (Ambarita et al, 2022;Setiawan et al, 2022).…”

“…In addition, various forms of life skills training are also held, such as: introduction to business strategy and financial management, utilizing digital marketing as a business opportunity, creating online stores, business websites, creating business concepts, personal branding, communication skills, online business development, preparation of business plans, photoshop and graphic design (Oktapiani et al, 2022;Apriyani et al, 2022;Kumala et al, 2022;Mardiyanti & Mantra, 2022;Asrori et al, 2022;Kusumandari & Arifiana, 2022;Sudyantara et al, 2022;Dwijayanti et al, 2022).…”

Utilization of Social Media in a Digital Marketing Strategy for Cassava Chips Products to Improving Students' Entrepreneurial Spirit

“…Use of the Internet in the business market moment this so broad, p this is one causative factor in emerging advertising models new that are through the internet media platform or online later normally called digital marketing. Digital marketing is something method for promoting a particular product or brand via the internet media can be through ads on the internet, Facebook, YouTube, or others social media (Apriyani et al, 2022). In today's developed technology and communication, increasingly sophisticated, selection use of marketing through social media become the choice main action by the perpetrator's effort, now this social media use has become the main pillar in the delivery of information.…”