Abstract:Background: South Asia is a hotspot for antimicrobial resistance due largely to over-the-counter antibiotic sales for humans and animals, a lack of compliance with policy among healthcare providers, high population density and high infectious disease burden. This paper describes development of social and behavioural change communication (SBCC) to increase appropriate use of antibiotics. Methods: We used formative research to explore contextual drivers of antibiotic sales, purchase, consumption/use and promotio… Show more
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