Motivating Content Contributions to Online Communities: Toward a More Comprehensive Theory

Tedjamulia, S.J.J.; Dean, Douglas L.; Olsen, D.R.; Albrecht, Conan

doi:10.1109/hicss.2005.444

Cited by 86 publications

(53 citation statements)

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“…Es esencial establecer políticas de señalización para publicitar los privilegios de los usuarios participativos que señalice su reputación y suministre retroalimentación de su comportamiento (Tedjamulia, Dean, & Albrecht, 2005) así como políticas sobre el lenguaje y normas que incrementen la confianza, la reciprocidad y el sentido de pertenencia. Si bien los usuarios pueden sentirse inicialmente inseguros en sus interacciones sociales, el sentido de pertenencia al grupo proporciona seguridad emocional (Kim, Lee, & Hiemstra, 2004) y lealtad a la comunidad (McMillan, 1996); enfatiza la autorrevelación de información intima que ayuda a los responsables de la comunidad a conocer mejor a sus miembros y establecer criterios de segmentación.…”

Section: Implicaciones Gerencialesunclassified

Propensión a Innovar en Ti Y Reciprocidad en El Ámbito De Las Redes Sociales

Muñoz-Exposito

Sánchez‐Franco

2016

Rev. adm. empres.

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ARTÍCULOS PROPENSIÓN A INNOVAR EN TI Y RECIPROCIDAD EN EL ÁMBITO DE LAS REDES SOCIALES Propensão a inovar em TI e reciprocidade no âmbito das redes sociais Personal innovativeness in IT and reciprocity in the domain of social networks RESUMENEl objetivo de la investigación reside en la influencia de la propensión a la innovación en Tecnologías de la Información (TI) como rasgo personal específico, y la reciprocidad sobre el apoyo recibido (su percepción) y la integración social en las redes sociales online. La revisión de la literatura revela la ausencia de estudios concluyentes sobre los efectos de las diferencias personales en la integración social. Un modelo estructural se propone para valorar las relaciones entre los constructos, y el poder predictivo del modelo de investigación. Los resultados demuestran que mejorar la reciprocidad, el apoyo recibido y la promoción de la propensión a la innovación en TI son iniciativas relevantes para el bienestar del usuario y su integración social. La investigación amplía el poder explicativo de la teoría existente, y sugiere a los responsables de marketing estrategias que mejoren dichas variables fomentando la integración social y el éxito duradero de la red social online.PALABRAS CLAVE | Redes sociales online, reciprocidad, propensión a la innovación en tecnologías de la información, integración social, apoyo comunitario percibido. RESUMO O objetivo deste estudo é investigar a influência da propensão a inovar em Tecnologias da Informação (TI) como um traço específico e os efeitos da reciprocidade no apoio recebido (sua percepção) e integração social nas redes sociais. A revisão de literatura revela a ausência de estudos conclusivos sobre os efeitos das diferentes características pessoais na integração social. Um modelo estrutural propõe estabelecer em duas etapas as relações entre os constructos e o poder preditivo para avaliar o modelo de pesquisa pretendido. Os resultados demonstram que o aumento da reciprocidade, o apoio recebido, e a promoção da propensão a inovar em TI são iniciativas relevantes que promovem o bem-estar dos usuários e sua integração social. Esta pesquisa, portanto, melhora o poder explicativo da teoria existente e sugere estratégias que melhorem a integração social e o sucesso das redes sociais. PALAVRAS-CHAVE | Redes sociais, reciprocidade, propensão a inovar em Tecnologia da Informação, integração social, apoio social percebido. ABSTRACT The objective of this study is to investigate the influence of personal innovativeness in Information

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Section: Implicaciones Gerencialesunclassified

Propensión a Innovar en Ti Y Reciprocidad en El Ámbito De Las Redes Sociales

Muñoz-Exposito

Sánchez‐Franco

2016

Rev. adm. empres.

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“…The level of motivation can be fostered or disrupted, depending on the surrounding social contextual factors (Tedjamulia et al, 2005).…”

Section: Nature Of Motivationmentioning

confidence: 99%

Beyond Adoption Intention: Online Communities and Member Motivation to Contribute Longitudinally

Wang

Clay

2012

Journal of Organizational Computing and Electronic Commerce

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As online communities are becoming more and more relevant to business, it is critical to understand why individuals are motivated to contribute content longitudinally. In this paper, we draw on existing literature on motivation and technology characteristics to conceptualize a model of longitudinal content contribution. We view longitudinal content contribution phenomenon as a recursive process of interaction between contributors, other participants and IT artifact of online communities. We conclude with the implications of our conceptual model for future research.

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“…The current body of online community research pays most attention to identifying individual motivations to engage in single contributions to online communities (Constant et al 1996;Lakhani & Hippel 2003;Ridings & Gefen 2004;Wasko & Faraj 2005). Empirical findings show that individuals have both extrinsic and intrinsic motivations to join or participate in a community (Kankanhalli et al 2005;Tedjamulia et al 2005), and they expect both instrumental and social benefits from participation (Constant et al 1996;von Hippel & von Krogh 2003). Although this line of research helped much in understanding why individuals spend significant time online to share information (Lakhani & Hippel 2003), exchange knowledge (Wasko & Faraj 2005), help strangers (Constant et al 1996;Sproull et al 2005) and contribute to projects without pay (Lee & Cole 2003;Mockus et al 2002), the existing findings shed little light on explaining why people stay in one community versus others, how often they choose to participate, and why they leave.…”

Section: Participation As Series Of Exchangesmentioning

confidence: 99%

An Ecological Perspective on Online Communities

Wang,

Butler

2009

SSRN Journal

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Prior research suggests that members' ongoing participation in a community is influenced by their psychological identification with it, the community's internal structural dynamics, and characteristics of the communication exchanged within the community. However, most of this research has focused on characteristics of the individual members and the community under consideration, taking the existence of the community as a given and giving little attention to the larger context in which the community resides.This dissertation extends prior research by proposing an ecological perspective when studying community success, taking into account the ecological and structural context of individuals' interaction with an online community. Two empirical studies were conducted to test the impact of context on the ongoing interactions between individuals and communities.The first study develops a theory of online community ecology, focusing on the impact of competition created by other communities in the same niche. Analysis of a longitudinal sample of 241 Usenet newsgroups over 64 months implies that both internal characteristics and external context affect communities' capability to retain members. Specifically, competition -the extent to which a community shares content with other communities and the extent to which the community's members also participate in other communities -represents an external threat that leads to a lower likelihood of members to return in the following time iv period.The second study builds on the first to explore the impact of contextual factors on individual members' ongoing participation decisions in online communities. Applying social exchange theory, I propose to treat individuals' interaction with online communities as a series of social exchanges. In addition to the ecological context, individuals' prior exchanges with an online community are also expected to shape the ways they make decisions about ongoing interaction. A research model based on social exchange theory is proposed and tested, with participation data of 43,758 individuals in seven Usenet newsgroups. The results suggest that an individual's level of current participation, the prior exchange history with the online community, and the availability of other alternative communities all play a role in the individual's continuance decision.v

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Motivating Content Contributions to Online Communities: Toward a More Comprehensive Theory

Cited by 86 publications

References 50 publications

Propensión a Innovar en Ti Y Reciprocidad en El Ámbito De Las Redes Sociales

Propensión a Innovar en Ti Y Reciprocidad en El Ámbito De Las Redes Sociales

Beyond Adoption Intention: Online Communities and Member Motivation to Contribute Longitudinally

An Ecological Perspective on Online Communities

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