Motivating green behaviour in Bangladeshi employees: Self-determination theory application

Mamun, Abdullah Mohammad Ahshanul

doi:10.1016/j.heliyon.2023.e18155

Cited by 6 publications

(2 citation statements)

References 68 publications

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“…SDT highlights the importance of autonomy, competence, and relatedness in driving behavior. Aligning persuasive technology and incentives with these factors can enhance millennials' intrinsic motivation to adopt sustainable practices [46]. Moreover, Zhao [47] is systematically reviewed the recent studies of low-carbon consumption [12,48] and low-carbon customization [49].…”

Section: External Factors As Motivating Variablesmentioning

confidence: 99%

“…The studies from Schneider et al [45] and Ahshanul Mamun [46] highlight the potential of incentives in driving behavior .Moreover, Kaufmann & Koszegi [38] emphasize the role of consumer values in decision-making, indicating that aligning incentives with millennials' values can positively influence their attitudes and perceived control behavior . According to Ahshanul Mamun's [46] findings, different types of incentives affect pro-environmental behavior differently .However, it is important to note that while financial incentives may initially boost pro-environmental behaviors, they may decline once they are no longer available .Considering the significance of motivation in this context, we propose the following hypothesis:…”

Section: Incentivementioning

confidence: 99%

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Factors Shaping Thai Millennials' Low-Carbon Behavior: Insights from Extended Theory of Planned Behavior

Thanapongporn,

Saengchote,

Gowanit

2023

HighTech. Innov. J.

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Objective: This research serves a dual purpose: To construct a predictive model for low-carbon behavior among Thai millennials and to analyze the interplay between socio-demographic variables and eco-conscious actions. Methods/Analysis: By employing PLS-SEM and surveying 150 Thai millennials through purposive sampling, this study reaffirms the influence of persuasive technology and incentives on low-carbon behaviors. It highlights the significance of perceived behavioral control within the TPB framework and reveals intricate pathways by which persuasive technology and incentives shape attitudes, perceived control, and social norms, thereby driving eco-friendly actions. Findings: Among Thai millennials, positive attitudes and perceived control drive low-carbon behavior, while social norms and accessible low-carbon infrastructure also impact eco-conscious actions. Persuasive technology shows promise for attitude adjustment, but incentives' relationship with low-carbon behavior is complex. Interestingly, mature women exhibit more low-carbon behavior, whereas education and income show an inverse relationship. Novelty/Improvement: This study contributes novel and substantial insights into the drivers of low-carbon behavior among Thai millennials by integrating diverse theoretical frameworks. It enriches our understanding of the mediating role of TPB factors and socio-demographic dimensions, offering invaluable guidance for stakeholders in crafting effective interventions while aligning seamlessly with Sustainable Development Goals 7, 9, 12, and 13. Doi: 10.28991/HIJ-2023-04-03-02 Full Text: PDF

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