“…it appears that these circuits constitute distinct control systems that can compete with or influence the activity of the (a)-(c) circuits. For example, purposefully focusing one's attention on the healthiness of food options can affect one's eating choices, and this effect appears to be mediated by activity in the dlPFC modulating activity in the vmPFC (Hare, Malmaud, & rangel 2011;see also Baumgartner, Knoch, Hotz, eisenegger, & Fehr 2011;Botvinick & Braver 2015;Hare et al 2009;Hutcherson, Plassmann, Gross, & rangel 2012;Ocshner & Gross 2005;Plassmann, O'Doherty, Shiv, & rangel 2008;rudorf & Hare 2014;Shenhav et al 2013;Sokol-Hessner, Hutcherson, Hare, & rangel 2012). These changes can also be broadcast back to (a) and (b) circuitry, thereby influencing one's motivation (Pujara & Koenigs 2014).…”