2016
DOI: 10.4236/fns.2016.73016
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Motivation Factors of Consumers’ Food Choice

Abstract: Consumer perception of food products is a very complex phenomenon that is influenced by a wide range of characteristics. The major motivation for food science and nutrition should be sensual features, cost/price balance, and consumer health (sufficient/balanced nutrition). However, there are important differences between theory and reality. Food choice is a complex process influenced by a number of factors related to the product, the consumer, and the consumption context. The role of the consumer in determinin… Show more

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Cited by 44 publications
(33 citation statements)
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“…This has influenced purchase of convenience foods, especially meat products, including burgers, which are usually frozen (Curtis, McCluskey, & Wahl, 2007;Kaya, 2016).…”
Section: Introductionmentioning
confidence: 99%
“…This has influenced purchase of convenience foods, especially meat products, including burgers, which are usually frozen (Curtis, McCluskey, & Wahl, 2007;Kaya, 2016).…”
Section: Introductionmentioning
confidence: 99%
“…The need for research is highlighted both by the lack of information about existing traditional products, and by the current consumer demand for food which is healthier and more functional [ 41 ] as well as appealing to the senses [ 42 , 43 ]. Research into traditional products would not only reveal the characteristics of traditional artisanal sourdoughs, but would also indicate a starting point for new formulations.…”
Section: Introductionmentioning
confidence: 99%
“…During a day, individuals are confronted with several food choices, which are driven by reasons that they are not fully aware. Food choice is a complex system influenced by multiple factors related to the product (such as sensory properties), and also to the consumer (like for example restrictions or preferences) as well as the consumption context (culture, religion, health, convenience and price, biology, emotions, marketing, political and also environmental concerns) (Kaya, 2016;Pelly et al, 2018;Stasi et al, 2018). Among the different motivations that influence food choices, culture is one of the most important and explains the differences in food preferences across countries and cultures (Rozin, 2007;Siegrist et al, 2015).…”
Section: Introductionmentioning
confidence: 99%