Motivation for Drinking Wine

Abstract

We used a survey to investigate some motives for drinking red, sparkling, and white wine among 3,433 Norwegian respondents. Respondents with interest in wine drank all types of wine more frequently than those with little interest. Interest in cultural activities, which often are associated with wine consumption, also increased the frequency of consumption of all types of wine. Respondents who scored high on conspicuous attitudes drank sparkling and white wine more frequently than respondents with low scores. However, conspicuous attitudes did not affect the frequency of red wine consumption. (JEL Classifications: D12, Q13).

The determinants of winery visitors for local wine and non-wine products in the Northern Appalachian states

“…Studies on wine demand have broadly focused on generation differences (Thach and Olsen, 2006), marketing strategy (Thach, 2009), local wine (Kolyesnikova, Dodd, and Duhan, 2008; Woods et al, 2015; Farris et al, 2019), behavior dynamics and sensory preferences (Bruwer, Saliba, and Miller, 2011), wine consumption and preference (Hussain, Cholette, and Castaldi, 2007; Stanco, Lerro, and Marotta, 2020; Gustavsen and Rickertsen, 2020), wine labels (Loureiro, 2003; Mueller et al, 2010; Eustice, McCole, and Rutty, 2019), wine knowledge (Gustafson, Lybbert, and Sumner, 2016), as well as health benefits of wine (Yoo et al, 2013). These studies emphasize wine itself but do not mention much about the role of non-wine products in the context of direct purchases from wineries.…”

Segmentation of Turkish Wine Consumers Based on Generational Cohorts: An Exploratory Study

“…Studies on drinking behaviour literature have generally focused on the motives behind binge alcohol drinking, the relationship between drinking and establishing status in groups or society in general and building or maintaining social relationships. However, only a few studies [45][46][47] have attempted to examine wine drinking motivations. These motivations determine how consumers relate to wine by giving it a particular role in their lives and relationships with others.…”