2022
DOI: 10.1177/21582440221099512
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Motivation for Ecopreneurial Behavior (MEB): Scale Development and Validation

Abstract: The study helps in construct development for identifying motivators for adopting ecopreneurial behavior in StartUps. The study aims to address the limitations of previous studies that we are unable to suggest any such scale. The extensive literature review helped in forming initial statements. These statements underwent a few rounds of expert consultation and helped in identifying 20 statements. The exploratory factor analysis on a sample of 140 StartUps, suggested three major motivations that lead to ecoprene… Show more

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Cited by 2 publications
(1 citation statement)
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“…We further tested the nomological validity of the measurement scale. Nomological validity analysis tests the ability of the scale to behave in accordance with a theoretical framework to link with other constructs [ 59 , 64 ]. Because the link between destination image and behavioral intentions has been well established in the tourism literature [ 65 ], we chose tourist revisit intention as the nomological construct of ICH image.…”
Section: Resultsmentioning
confidence: 99%
“…We further tested the nomological validity of the measurement scale. Nomological validity analysis tests the ability of the scale to behave in accordance with a theoretical framework to link with other constructs [ 59 , 64 ]. Because the link between destination image and behavioral intentions has been well established in the tourism literature [ 65 ], we chose tourist revisit intention as the nomological construct of ICH image.…”
Section: Resultsmentioning
confidence: 99%