1987
DOI: 10.1007/bf02905786
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Motivation in instructional design: Comparison of an American and a soviet model

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Cited by 4 publications
(5 citation statements)
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“…The high emphasis placed on the interest of the individual in countries like the USA is quite different from the dominant model of social interaction in Mozambique and many other parts of the world where both traditional values and the political orientation emphasize values related to the well-being of the group, the community and society at large. In line with the conclusions of Bohlin (1987), some further refinement of the ARCS model, in the light of the above difficulty, seems to be desired. Particular attention should be given in this context to the development of subcategories that would facilitate describing an individual's motivation as regards relevance and satisfaction in a context where these concepts are derived from feelings related to a person's incorporation in group, communal, or societal efforts to reach common aims.…”
Section: Resultsmentioning
confidence: 68%
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“…The high emphasis placed on the interest of the individual in countries like the USA is quite different from the dominant model of social interaction in Mozambique and many other parts of the world where both traditional values and the political orientation emphasize values related to the well-being of the group, the community and society at large. In line with the conclusions of Bohlin (1987), some further refinement of the ARCS model, in the light of the above difficulty, seems to be desired. Particular attention should be given in this context to the development of subcategories that would facilitate describing an individual's motivation as regards relevance and satisfaction in a context where these concepts are derived from feelings related to a person's incorporation in group, communal, or societal efforts to reach common aims.…”
Section: Resultsmentioning
confidence: 68%
“…This latter area has so far received little attention in instructional design theory, as well as in related practice (Martin and Driscoll, 1984). However, audience motivational analysis is an important step in the ARCS model and is specifically referred to by Bohlin (1987), in his cross-cultural comparison, as a field deserving more attention in Western models.…”
Section: Approachmentioning
confidence: 99%
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“…This study was conceptually underpinned by the Attention, Relevance, Confidence, and Satisfaction (ARCS) model for measuring learner motivation on a situational basis (Keller, 2010). Keller's (1987) ARCS model has been regarded as one of the most respected instructional design models in the United States (Bohlin, 1987). Keller (1987) postulated that students work harder toward activities they perceive are valuable and where success is reachable.…”
Section: Conceptual Frameworkmentioning
confidence: 99%