Motivation outweighs ability in explaining European consumers’ use of health claims

Hung, Yung; Grunert, Klaus G.; Hoefkens, Christine; Hieke, Sophie; Verbeke, Wim

doi:10.1016/j.foodqual.2017.01.001

Cited by 63 publications

(47 citation statements)

References 71 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…We compared standardized regression weights between the two models. None of the differences exceeds .20, again indicating that common method bias is not a problem in these data (Hung et al, 2017).…”

Section: Common Methods Biasmentioning

confidence: 74%

A typology of consumers based on money attitudes after major recession

Hampson

Grimes

Banister

et al. 2018

Journal of Business Research

View full text Add to dashboard Cite

Since the Great Recession, not all US consumers have felt the financial benefits of the sustained period of macroeconomic expansion. While some research demonstrates renewed consumer confidence and financial security among households, other studies highlight economic vulnerability and higher levels of distress relative to before the 2007/09 crisis. This study examines empirically the heterogeneity of consumers' money attitudes in the post-recession economy. Based on a nationally representative sample of US consumers (n=1202), we identify four post-recession consumer types, distinguished by important attitudinal and behavioral differences: "Flourishing Frugal"; "Comfortable Cautious"; "Financial Middle"; and, "Financially Distressed". While the prior studies offer broad strategic advice, this study indicates that marketers need differentiated strategies to target most effectively and deliver value to different consumer clusters.

show abstract

Section: Common Methods Biasmentioning

confidence: 74%

A typology of consumers based on money attitudes after major recession

Hampson

Grimes

Banister

et al. 2018

Journal of Business Research

View full text Add to dashboard Cite

show abstract

“…While some research has shown that it may facilitate label use by increasing its perceived benefits and by increasing its efficiency (Drichoutis, Lazaridis, & Nayga, 2006), other studies reported that nutrition knowledge has no significant effect on consumers' use of nutrition information on food labels, but is rather explained by a person's interest in healthy eating (Grunert, Wills et al, 2010) and personal motivation rather than knowledge-based personal ability to process such information (Hung, Grunert, Hoefkens, Hieke, & Verbeke, 2017).…”

Section: Motivation For the Studymentioning

confidence: 99%

European consumers’ interest in nutrition information on (sugar-free) chewing gum

Hieke

Pieniak

Verbeke

2018

Food Quality and Preference

Self Cite

View full text Add to dashboard Cite

A B S T R A C TMuch consumer and public health research into nutrition labelling has explored the effects of information provision on consumer behaviour and how it can help consumers in making informed food choices. Among other things, it has been shown that European consumers' interest in and use of nutrition information varies greatly across country and product category. Chewing gum represents an understudied product category where little is known about whether consumers are interested in and would use nutrition information, let alone where they might want to access it due to small pack sizes limiting the space available to provide the information. The present study investigates European consumers (n = 3500) in seven countries and shows that while overall interest in nutrition information on chewing gum is relatively low, considerable differences can be observed with regards to users of regular versus sugar-free chewing gum, as well as with regards to low/medium versus heavy users. Sugar-free chewing gum users are more interested in general as well as specific nutrition information that is relevant for chewing gum, compared to regular chewing gum users. And low and medium user groups have a better awareness of which nutrients are relevant for chewing gum, compared to heavy users who appear less concerned about nutrition and health. The results provide insights into European consumers' attitudes towards nutrition information for chewing gum, and alternative sources of such information provision as pack size is a limiting factor in regards to this product.

show abstract

“…Health claims inform consumers that a relationship exists between a food or one of its constituents and health, while the reduction of disease health claims inform consumers that the consumption of a food or one of its constituents reduces a risk factor in the development of a human disease. To be included in the community list of permitted health claims, claims must be based on generally accepted scientific evidence and well understood by the average consumer [1][2][3]. The scientific substantiation of health claims (articles 13 and 14) is a challenging and long process because it requires a substantial effort in terms of financial and human resources on behalf of the food industry to get these claims approved by the European Food Safety Authority (EFSA).…”

Section: Introductionmentioning

confidence: 99%

Consumers’ Trade-Off between Nutrition and Health Claims under Regulation 1924/2006: Insights from a Choice Experiment Analysis

et al. 2019

View full text Add to dashboard Cite

The aim of this paper is to investigate consumers’ preferences and willingness to pay (WTP) for functional mozzarella cheese whose health benefits (reduced fat and enrichment in omega-3) are communicated by using nutrition claims (article 8) and health claims (articles 13 and 14) of the EU Regulation 1924/2006. In order to achieve the stated objective a choice survey was developed and administered to a sample of Italian respondents. The product attributes and attribute levels included in the choice experiment were obtained from in-depth interviews conducted with stakeholders working on the development of this new product in the Italian region of Puglia. Results show that many participants were not aware of functional food. Marketing segmentation performed via latent class analysis indicates that the development of this hypothetical product should be based on the addition of naturally enriched omega-3. In terms of health communication under Regulation 1924/2006, heterogeneity of preferences of the nine identified segments reveals that respondents have a clear preference for products from the Puglia region, for the combined nutrition claim over single nutrition claims and for the reduction of disease health claim (article 14) over the health claim (article 13). In monetary terms, willingness to pay for health claims is higher than nutrition claims.

show abstract

Motivation outweighs ability in explaining European consumers’ use of health claims

Cited by 63 publications

References 71 publications

A typology of consumers based on money attitudes after major recession

A typology of consumers based on money attitudes after major recession

European consumers’ interest in nutrition information on (sugar-free) chewing gum

Consumers’ Trade-Off between Nutrition and Health Claims under Regulation 1924/2006: Insights from a Choice Experiment Analysis

Contact Info

Product

Resources

About