“…1 Few authors have mainly highlighted the relevance of the general customer knowledge and awareness regarding RE, for example, RE sources, benefits, drawbacks, technologies and so on. Meanwhile, these studies have claimed that more interest should be paid to RE knowledge and awareness by providing formal and informal education, giving information to the stakeholders and public members and encouraging the participation in an information session (Alam et al, 2014;Baharoon et al, 2016;Bidwell, 2016;Zahari & Esa, 2016; Zyadin, World Journal of Business and Management ISSN 2377-4622 2020 Puhakka, Ahponen, & Pelkonen, 2014). Additionally, there are some researchers who have focused on investigation regarding the role of attitudes as one of RE critical factors, for instance, personal and public attitudes for changing attitudes toward RE use instead of conventional energy (Baharoon et al, 2016;Park & Ohm, 2014;Yun & Lee, 2015;Zyadin et al, 2014).…”