Motivation to participate in secondary science communication

Abstract

The rise of social media provides convenient mechanisms for audiences to participate in secondary science communication (SSC). The present study employs the theory of consumption values and theory of planned behavior to predict audiences’ SSC intentions. The results indicate that emotional value, social value, altruistic value, attitude, internal perceived behavioral control and subjective norm are significant predictors of audiences’ intentions to share or to repost science content on their social media. These results suggest that the theory of consumption values, together with the theory of planned behavior, is a useful framework for understanding SSC behaviors.

Forming bonds between molecules and communities through Project M

“…The social media platform Twitter provided an important communication avenue for mutual exchange as well as for broader engagement with interested parties within and outside the project. It is widely used to share scientific results and insights including through humor (Su et al, 2022), and indeed creates opportunities for secondary science communication, whereby audiences share the messages within their own online communities (Hu et al, 2022). Schools were encouraged to share their experiences online via Twitter.…”

The Influence of Perceived Trolling on Weibo Users Lurking Behavior The Moderating Role of Social Media Affordance and Platform Engagement

“…Users' lurking behavior can be influenced by potential moderating variables [8]. "Weibo" offers various features such as privacy settings, blocking functions, and reporting mechanisms.…”