INTRODUCTION Approximately 70% of Chinese adults are exposed to secondhand smoke (SHS) each week and 100 000 people die from SHS every year in China. This study evaluates associations between the belief that SHS causes serious illness and intention to quit, attempts to quit, and quitting smoking, among Chinese adult smokers. METHODS A nationally representative sample of 4866 current and former adult smokers in the Global Adult Tobacco Survey was used for analysis. Multivariable weighted regression models were built to determine significant associations between smoking cessation behavior and the belief that SHS causes serious illness. RESULTS The belief that SHS causes serious illness was associated with intention to quit (AOR 1.62, 95% CI: 1.24, 2.12) and quitting smoking (AOR 1.44, 95% CI: 1.15, 1.81). Other variables associated with smoking cessation behavior included not permitting smoking at home (intending: AOR 1.59, 95% CI: 1.10, 2.31; attempting: AOR 1.73, 95% CI: 1.25, 2.40; quitting: AOR 2.71, 95% CI: 1.90, 3.89) and the belief that smoking causes serious illness (attempting: AOR 1.63, 95% CI: 1.14, 2.33; quitting: AOR 1.66, 95% CI: 1.21, 2.28). CONCLUSIONS These results indicate that believing SHS causes serious illness may play a role in quitting smoking. In China's collectivistic culture, interventions should focus on how SHS exposure affects the health of friends and family. This message can be combined with other proven tobacco control methods such as: smoking bans in public places, warning labels on cigarette packages, high cigarette taxes, and mass media campaigns to reduce tobacco use.
INTRODUCTIONChina is the world's largest producer, manufacturer, and consumer of tobacco 1,2 . Chinese men consume over one-third of the world's cigarettes 3,4 . The prevalence of smoking in China among people 15 years or older was 28.1% in 2010, including 52.9% of men and 2.4% of women 2 . Although the quit rate has increased from 3% in 1991 to 9% in 2006, one-third of male smokers will eventually die from tobaccorelated disease 3 . Each year, exposure to secondhand smoke (SHS) causes over 435 000 adult and 165 000 childhood deaths globally 5 . Worldwide, 40% of children, 35% of women, and 33% of men are exposed to SHS indoors 5 . Adverse health outcomes including ischemic heart disease, lower respiratory infections, asthma, and lung cancer may be reduced with interventions limiting SHS exposure 5 . Belief that SHS causes serious illness, and that it is associated with smoking behavior, has been studied extensively in Western nations 6,7 . The belief that SHS causes illness, particularly in children, is positively associated with quit attempts among smokers 6,7 . In Australia, one in five smokers attempted to quit due AFFILIATION