Motivational and Conceptual Aspects of Students’ Self-fulfillment in University Education

Brand Awareness, Brand Modesty, Consumer Involvement, and Perceived Quality of Modest Sportswear in Greater Jakarta, Indonesia

“…Our study indicates that brand modesty significantly affects the perceived quality of modest sportswear. This is in accordance with Maslow's theory applied by Shutenko (2015). Of the overall indicators used, self-achievement is the motivation that has the highest influence underlying the brand modesty in young muslim women in Greater Jakarta, Indonesia (coeff = 0.885), followed by social needs (coeff = 0.843), material needs (coeff .…”

“…These two dimensions are developed by Ha and Perks (2005) and Foroudi et al, (2006) consist of brand familiarity and brand recognisability. Brand Modesty (X2) can be measured by self-fulfillment Maslow which is applied by Shutenko (2015). Consumer Involvement (Y) assessed by using five dimensions.…”

Semantic Indicators of Students’ Self-Realization as Subjective Markers of Their Psychological Well-Being in University Training

“…The possibility to elaborate this hypothesis is provided by applying sociocultural approach to studying the issue of students' self-realization in higher school, which implies using educational technologies as ways to reveal and realize the essential forces of students who absorb particular historical forms of sociocultural relationships [11]. Being a synthesis of knowledge, skills, aptitudes, talents, etc., as being driven by interests, strivings, expectations and meanings, these essential forces are formed when an individual acquires the experience of culture through the mechanisms of desobjectivation and objectivation of this experience in social practice [12].…”

“…This trend is manifested as the students' interest and satisfaction with the training process in the university; as a conviction in the value of the specialty; as a willingness to master the profession and achieve success in their work, as well as a high psychological interest in research and innovation. The high personal involvement of students into the training process and in scientific working are also related to their readiness to take after teachers and representatives of the chosen profession, being eager to comprehend the profession and holistically express and manifest themselves in the academic, scientific and extracurricular fields of activity [12].…”

“…The third trend of the students' self-realization -the social integration into the university community -means the existence of care and attention to the student; availability of assistance from the university in solving not only educational, scientific, labor problems, but also personal ones; a sense of community and acceptance in the corporate environment, the presence of an atmosphere of trust, mutual revenue and support, the existence of strong friendships, respect, etc. [12].…”