Motivational factors and challenges of women entrepreneurship: insights from rural Uttarakhand

Abstract

Women entrepreneurs face many obstacles while managing their businesses and developing successful ventures over time. The long-term sustainability of their business reflects their entrepreneurial skills. Specific forces empowered the entrepreneurial drive of women entrepreneurs, keeping them satisfied and engaged in their ventures. Purpose. The study aims to examine the issues and challenges women entrepreneurs face in rural areas and the motivational factors that drive a woman to stay onthe path of entrepreneurship. Method. This study examined the motivational factors and challenges by investigating 20 women entrepreneurs of Uttarakhand. This study has employed a qualitative approach known as Interpretative Phenomenological Analysis (IPA) to analyze the data. A semi-structured questionnaire was prepared, and data is collected through in-depth interview. Findings. Four major themes emerged as significant findings of this study, i.e. individual and family-related Challenges; Challenges posed by Society, Challenges due to Location and Motivators for woman entrepreneurs.

Análise fenomenológica interpretativa nas pesquisas em administração: da teoria à aplicação metodológica

“…Isso foi evidenciado nos estudos de Bradley-Cole, (2021), Lucas et al, (2021), Panday & Sharma, (2022), Parlak, Cakiroglu, Gul, (2021), Peltonen, (2015.…”

Entrepreneurial Barriers among Rural Women in Badin, Pakistan

“…Globally, the body of research on entrepreneurship is incredibly rich, but it can be deduced that female entrepreneurs do not show the same results as male entrepreneurs (Panday and Sharma, 2022). Because men and women entrepreneurs have different levels of knowledge, experience, and observations, entrepreneurial studies reveal a possible disparity within the gender context (Afshan et al, 2021;Hughes and Yang, 2020).…”