Motivational Understanding of MOOC Learning: The Impacts of Technology Fit and Subjective Norms

Abstract

This study examines the mechanisms underlying the relationship between motivation and massive open online course (MOOC) learning intention, and the contextual moderators that affect this mechanism. Drawing on motivational theory and the related literature, this study investigates how motivation affects students’ intention to learn with MOOCs and the related meditation and moderation effects. The findings of our study show that both extrinsic and intrinsic motivations have a significant influence on intention to learn with MOOCs. In addition, the results also suggest that the relationship between extrinsic motivation and intention to learn is mediated by the technology fit perceived by learners but not the relationship between intrinsic motivation and intention to learn. Furthermore, the relationships between both extrinsic and intrinsic motivation and intention to learn are moderated by subjective norms. This study enriches the extant literature on the impact of technology fit and subjective norms on MOOC learning. Few studies have focused on how students can be effectively encouraged to take MOOCs. Given the lack of theoretical and empirical research, this study developed a theoretical model and conducted an empirical study to fill the research gap.

Exploring the Relationship of Social Support with Expectancy and Value in Online Foreign Language Learning

“…There is no doubt that there is also a lack of interesting and interactive ICT-based support learning materials (Gomez et al, 2023). Numerous studies and researches highlight on the impact of online learning but less emphasis on social factors involving motivation during online classes (Abuhassna & Alnawajha, 2023;Diwakar et al, 2023;Dong et al, 2023;Fernández Da Lama & Brenlla, 2023;Fowler, n.d.;Gómez et al, 2023;Istijanto, 2023;Liu, 2023;Mannella & Tummolini, 2023;Meisner & McKenzie, 2023;Mendoza et al, 2023;Nong et al, 2023;Swain et al, 2021). Hence, this study is significant in order to seek solutions to the issues which have affected students' academic achievement in today's technology-based education.…”

Learning Mandarin Online: Is There A Relationship between Social Support with Expectancy and Value?

“…Over the past decade, almost all universities and higher education institutions around the world have adopted online learning due to the general increase in digitisation in global society (Zulherman & Sailin, 2023;Pikhart et al, 2023). The rapid development of information technology offers new educational opportunities (Dong et al, 2023), therefore the use of technology in the classroom is not new by any stretch of the imagination (Meisner & McKenzie, 2023). This trend has recently been reinforced by the advent of COVID-19 and the mandatory implementation of various forms of e-learning, including all forms of second language (L2) acquisition in university curricula (Pikhart et al, 2023).…”