Motivations for customer engagement in online co-innovation communities (OCCs)

Zhang, Tingting; Kandampully, Jay; Bilgihan, Anil

doi:10.1108/jhtt-10-2014-0062

Cited by 79 publications

(71 citation statements)

References 68 publications

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“…A feeling of belonging, which is marked by shared consciousness, shared rituals and traditions, and a sense of moral responsibility. (Brodie et al, 2013;Bugshan, 2015;Chen et al, 2012;Gebauer et al, 2013;Hall and Graham, 2004;Healy and McDonagh, 2013;Laroche et al, 2012;Nambisan and Baron, 2007;Pongsakornrungsilp and Schroeder, 2011;Wiertz and de Ruyter, 2007;Zhang et al, 2015b;Zhao et al, 2015) Similarity Common connections, interests and hobbies. (Brodie et al, 2013;Misra et al, 2008;Zhao et al, 2015) Trust Safe feelings from the environment, built from policies and cultural norms, which enables participants to express ideas and to experiment with new ways of approaching problems.…”

Section: Sense Of Communitymentioning

confidence: 99%

Value co-creation in firm sponsored online communities

Priharsari

Abedin

Mastio

2020

INTR

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Purpose The purpose of this paper is to explore enablers and constraints in value co-creation in sponsored online communities, and to identify firm roles in shaping value co-creation. The structured analysis is translated into strategies for practitioners and for guiding future research. Design/methodology/approach The authors systematically review and synthesise the literature to develop a comprehensive model of value co-creation. Findings The literature review findings have led to the identification of four actors in sponsored online communities, revealed enablers and constraints for value co-creation in online communities, and provided insight into the simultaneous roles of sponsoring firm (co-creator and facilitator) and the interrelationship between them. Research limitations/implications Like other systematic literature review studies, the findings are limited by what was reported in the papers selected for the review. The authors contribute to service-dominant logic (SDL) by bridging the macro level to the empirical level, and add to our understanding of the sociomateriality theory by capturing constraints and enablers coming from various actors. Practical implications The extracted enablers and constraints guide decision makers to better design, asses, monitor and support sponsored online communities. The findings also inform how to orchestrate the two sponsoring firm roles so that the online community is still attractive for the members and creates value for the sponsoring firm. Originality/value Given the variety of disciplines dealing with value co-creation, and given the plenitude of definitions and related concepts, this study consolidates the existing knowledge and models how value is co-created in online communities.

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Section: Sense Of Communitymentioning

confidence: 99%

Value co-creation in firm sponsored online communities

Priharsari

Abedin

Mastio

2020

INTR

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“…Dan Wang et al (2014) proposed a new framework to understand the holistic understanding of smartphone use for travel that integrates the mechanism shaping the adoption, use and impact of smartphones. Tingting Zhang et al (2015) proposed a conceptual model that suggest brand equity, sense of community and monetary incentive are three main motivations for customer engagement in online co-innovation communities (OCCs). In Dinhopl and Gretzel (2016)'s conceptual study, the theory of tourist videography was proposed to establish a foundation of various social practices in relation to tourists' video taking on holiday.…”

Section: End User Attitudes and Behavioursmentioning

confidence: 99%

Progress on technology use in tourism

Cai

Richter

McKenna

2019

JHTT

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Purpose With the rapid development and implementation of cutting-edge information technologies in tourism and hospitality, it is necessary to update the progress of technology use in the past 18 years and set up research agenda for future research. By adopting information systems (IS) as a reference discipline, this paper aims to create a literature review of technology and tourism papers around the theme of use. Design/methodology/approach Following the systematic literature review process of Aguinis et al. (2018), 314 papers were downloaded to determine how they applied the concept of technology use. Findings Three themes about technology use emerged: types of processing, organisational use and users. Among various types of technology processing, interactive and online are largely addressed in the tourism and hospitality literature. The organisational use theme explores how the competitive and strategic use of technology provides management support for organisations. There was a large amount of research focussed on direct users, such as individual characteristics, user attitudes and user behaviour. The theories of technology acceptance model and unified theory of acceptance and use of technology have been widely applied in these studies. Originality/value This paper provides a review of key issues which has been discussed in tourism research in relation to technology use. By applying the scheme developed in the IS discipline, this study provides new insights into the development of technology in tourism. In addition, it also gives us the opportunity to suggest a research agenda by identifying research gaps and future research collaboration opportunities between these two fields.

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“…The degree of participation, as an indicator of enthusiasm on co-innovation, can be measured by the participation frequency and number of posts of the customer [37]. The customers frequently involved in the co-innovation process understand more about co-innovation and know how to improve the product/service.…”

Section: Degree Of Participationmentioning

confidence: 99%

Understanding Continuous Participation of Customers in Online Co-innovation Community

Li¹,

Liphong²,

Qin³

et al. 2020

IJSDP

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Online co-innovation community is booming in the age of the Internet. After accessing the community, customers can share their ideas and opinions, and work together with brand designers. The initial adoption of participation in co-innovation community has been discussed by many scholars. However, there is little report on the post-adoptive intentions and behaviors of customers. To make up for the gap, this paper extends the technology acceptance model (TAM) with two dimensions, namely, community atmosphere and prior experience (including perceived positive feedback and degree of participation), and relies on the extended model to predict the customer attitude and intention to/for continuous participation in Xiaomi online innovation community. The results show that the attitude to continuous participation is a good predictor of the intention for continuous participation; community atmosphere and perceived usefulness have a significant effect on the attitude to continuous participation; perceived ease of use does not have a significant effect on the attitude to continuous participation; both perceived usefulness and perceived ease of use are affected by perceived positive feedback; the degree of participation has a great impact on perceived ease of use, but not on perceived usefulness. The research findings lay a solid foundation for further research into the continuous behaviors in online co-innovation communities.

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Motivations for customer engagement in online co-innovation communities (OCCs)

Cited by 79 publications

References 68 publications

Value co-creation in firm sponsored online communities

Value co-creation in firm sponsored online communities

Progress on technology use in tourism

Understanding Continuous Participation of Customers in Online Co-innovation Community

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