Motivators of market mavenism in the retail environment

Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Clark, Ronald A.

doi:10.1016/j.jretconser.2012.03.005

Cited by 35 publications

(40 citation statements)

References 38 publications

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“…Accordingly, the literature review confirmed that there are studies suggesting that brand engagement and status consumption are motivations that play a role in purchasing decisions of market mavens (Goldsmith et al, 2012;O'Cass and Siathiri, 2013). However, although consumerism is associated with status consumption in terms of structure, its qualities as a motivator for market mavens were not measured previously.…”

Section: Research Model Variables and Hypothesismentioning

confidence: 55%

“…This study argues that brand engagement is an antecedent variable of a "market maven" just as argued by Goldsmith, Flynn, Leisa and Clark (2012). However, this study uses brand engagement in self-concept (BESC) rather than CBE.…”

Section: Brand Engagement (Be)mentioning

confidence: 95%

“…In one of the pioneering studies in this field, Goldsmith et al (2006, p. 417) argued that uniqueness and status are factors that encourage some consumers to become market mavens. Goldsmith et al (2012) concluded that there is an indirect, not a direct, relationship between status consumption and market mavens. However, this study argues that this interaction is a direct element of motivation.…”

Section: Status Consumptionmentioning

confidence: 99%

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Determination of Motivational Factors Influencing Involvement of Market Mavens

Yolaç¹

2015

JASPS

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Market mavens who shares their comprehensive market knowledge with other consumers are a special consumer group. Market mavens as a rarely studied area in national literatuıre, are examined in respect of motivational factors in this study. In this context, determining which motivational factors are effective on market mavens' involvement in mobile phones and clothes categories is aimed. The effects of brand engagement in self-concept, status concept and consumerism on market mavens' involvement in these two product categories are tested with the structural equation modelling. According to the results, status consumption and brand engagement in self-concept which are positive motivational factors affecting the market mavens are determined. However, consumerism which is an uneffective dimension to produce an effect on motivational factors directly or indirectly is revealed.

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Section: Research Model Variables and Hypothesismentioning

confidence: 55%

Section: Brand Engagement (Be)mentioning

confidence: 95%

Section: Status Consumptionmentioning

confidence: 99%

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Determination of Motivational Factors Influencing Involvement of Market Mavens

Yolaç¹

2015

JASPS

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“…The baby boomers are an important cohort to study not only because of its size but because of the journey they have taken over their lives (Leach, Phillipson, Biggs, & Money, 2013). Yet, many empirical studies of market mavens fail to include anyone over age 50 years in their samples at all (Goldsmith, Flynn, & Clark, 2012;Goldsmith et al, 2003;Hwan, Leizerovici, & Zhang, 2012;Mooradian, 1996) or are biased towards younger aged respondents with average sample ages in the twenties (Geissler & Edison, 2005;Goldsmith, Clark, & Goldsmith, 2006) or thirties (Ruvio & Shoham, 2007). No previous maven study has concentrated solely on consumers over 50 years old.…”

Section: Baby Boom Consumersmentioning

confidence: 99%

“…Kontos et al's (2011) study is very relevant in the current context because it is one of the few pieces of maven research that incorporates a relatively large number of older respondents (71 respondents over 50 years old) and finds that people over 50 years old are among those groups who are particularly reliant on interpersonal sources for information. Generally, however, market maven knowledge emerges from studies of younger adults (Goldsmith et al, 2012;Mooradian, 1996;Ruvio & Shoham, 2007). Even samples that incorporate relatively wide age ranges tend not to include many respondents over 50 years old.…”

Section: Socio-demographicsmentioning

confidence: 99%

The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information

Sudbury-Riley

2016

Journal of Marketing Management

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This study identifies and profiles market mavens among the baby boomer generation in the United Kingdom. Boomers are an important market segment, yet most advertising targets younger audiences, making word-of-mouth communications crucial among this older cohort. Findings suggest boomer mavens place great importance on 'respect' values, are particularly concerned with fashion and compared with non-mavens are more likely to try new brands, watch more television, hold positive attitudes towards advertising and seek out bargains. The study is useful to those businesses wishing to target a mature consumer who people perceive as a good source of marketplace information and who likes introducing new brands to others. ARTICLE HISTORY

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Counterfeit luxury consumption: A review and research agenda

Khan

Fazili

Bashir

2020

J of Consumer Behaviour

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This article captures the present state of research on counterfeit luxury consumption by providing a critical review of the existing body of knowledge. The article proposes a novel conceptualization of counterfeit luxury consumption from a consumer perspective. Based on predetermined inclusion criteria, the paper provides a systematic review of the growing yet still fragmented scholarship on counterfeit luxury consumption. It provides a historical overview of the extant counterfeiting research, synthesizes the existing body of knowledge, and provides propositions for future research and practice. In our pursuit towards building a robust counterfeiting theory, this study identifies the key perspectives that seek to explain the consumption of counterfeit luxury brands through different lenses. The article reviews key theories and constructs, identifies inconsistencies in findings, and provides explanations towards a common understanding. To this pursuit, a synthesis of three counterfeiting research domains is presented; moreover, an integrated model, which captures their interrelationships, is proposed. Finally, the implications for theory and practice are spelled out. The resultant five key tenets are, therefore, proposed to guide the future of research in counterfeit luxury consumption.

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Motivators of market mavenism in the retail environment

Cited by 35 publications

References 38 publications

Determination of Motivational Factors Influencing Involvement of Market Mavens

Determination of Motivational Factors Influencing Involvement of Market Mavens

The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information

Counterfeit luxury consumption: A review and research agenda

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