In this paper, the existence and uniqueness for a specific centro-affine invariant hypersurface flow in R n+1 are studied, and the corresponding evolutionary processes in both centro-affine and Euclidean settings are explored. It turns out that the flow exhibits similar properties as the standard heat flow. In addition, the long time existence of the flow is investigated, which asserts that the hypersurface governed by the flow converges asymptotically toward an ellipsoid via systematically investigating evolutions of the centro-affine invariants. Furthermore, the classification of the eternal solutions for the flow is provided.