The general method to suppress the axial force of the permanent magnet synchronous motor (PMSM) direct-drive turbine is to increase the number of balance devices, such as balance disks and special bearings, to counteract its influence, but this also leads to complex system structure and higher mechanical losses. Aiming to solve the above issue, this paper presents a novel PMSM structure with a conical-rotor (CR). Due to its adaptive equilibrium of axial force and simple structure of rotor with turbine, the CR-PMSM can help improve the system efficiency. Both surface-type and interior-type motors are analyzed, and the axial magnetic force of CR-PMSM is studied in detail. The 3-D finite-element method (FEM) is used to model and simulate the machine, and the magnetic-field distribution, axial magnetic force and driving performance are obtained. Also, the control rule of d-axis current is analyzed to achieve the adaptive equilibrium of axial force. A 2.0 kW, 6000 r/min prototype motor is fabricated and tested to validate the theory.