In 2020, during the early stages of the Covid-19 pandemic, Kendal Regency witnessed an increase in poverty rates as both national and global levels. Urban areas in Kendal Regency experienced a higher surge of 4.42 percent in low-income families compared to rural areas, which saw only a 0.43 percent increase. Suburbanization played a significant role due to Kendal Regency's proximity to Semarang City, the capital of Central Java Province. Interestingly, poverty-related issues were more prevalent in suburban areas. Consequently, a study was conducted to analyze poverty in urban, suburban, and rural areas in Kendal Regency. The research aimed to achieve two objectives: (1) establish spatial zoning in Kendal Regency based on the three categories, and ( 2) analyze the increase in poverty during the early period of the pandemic in each category. Spatial zoning was performed using the K-Means Clustering technique, while descriptive quantitative techniques and spatial analysis with the Moran Index and Local Indicators of Spatial Autocorrelation (LISA) were used for analysis. The results indicated that the Covid-19 pandemic affected the composition of poor households differently across urban, suburban, and rural areas. Additionally, the analysis revealed that poverty tended to cluster in suburban areas of Kendal Regency.