Moving to a new phase in public diplomacy research

Gilboa, Eytan

doi:10.4337/9781802207323.00007

Cited by 4 publications

(1 citation statement)

References 51 publications

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“…In our opinion, the Covid-19 pandemic gave a powerful impetus to the development of online meetings diplomacy. In 2023, E.Gilboa already mentions the meetings of national leaders with the foreign public as a landmark for the achievements of public diplomacy (Gilboa, 2023). A little earlier, B.Goldsmith, Y.Horiuchi, & K.Matush considered visits of high-level political leaders to other countries as a tool of public diplomacy (Goldsmith, et al, 2021).…”

Section: Review Of Previous Researchmentioning

confidence: 99%

The geography of public diplomacy of President of Ukraine Volodymyr Zelenskyy during the full-scale Russia-Ukraine war

Vysotskyi,

Prudnykova,

Trynyak

2023

Journ. Geol., Geogr., and Geoec..

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Public diplomacy, as a special form of foreign policy activity aimed at shaping foreign public opinion as a factor in changing the policy of another state, requires the study of the peculiarities of geopolitical and geocultural perceptions of the foreign public. Public diplomacy has become an important channel of international communication between Ukraine and the civilized world since the beginning of the full-scale Russian offensive on its territory. The role of President of Ukraine Volodymyr Zel- enskyy in transforming public diplomacy into an effective technology of international politics is unprecedented. The uniqueness of V. Zelenskyy’s contribution to the development of public diplomacy as an international communication practice lies, first, in the incredible rise in the importance of the head of state as the main actor of such diplomacy, second, in its institutionalization and intensification as a tool for influencing global public opinion, third, in its tangible effectiveness and efficiency, and fourth, in the widespread use of digital online technologies for its implementation. The success of V.Zelenskyy’s public diplomacy is not just due to its geographically relevant content, but also to communication technologies based on geographic determinism. His public diplomacy is based on universal values, but adapted to the geocultural characteristics of the foreign public. The Ukrainian president sought to make the Ukrainian position understandable to geoculturally different audiences through a number of persuasive technologies. First of all, he used the technology of joining by appealing to values common to all geographical regions, such as life, security, freedom, children, and family. In addition, the Ukrainian national leader used the technology of engaged communication, which is empathetic, compassionate in nature and based on respect for the values, symbols, ideals, tragedies and losses that make up the geocultural background of the public’s worldview in each country. In conducting public diplomacy, the Ukrainian president outlined the geography of danger from the potential Russian threat,including the countries that were part of the USSR and the Soviet bloc. The Ukrainian national leader’s use of the technique of linking the geography of the Russian threat to the Soviet past is justified in the light of official and semi-official Russian propaganda. Exposing Russian disinformation has become one of the leading directions of V.Zelenskyy’s public diplomacy and the main information weapon against the aggressor. In proving the falsity of Russian propaganda, the Ukrainian national leader appeals to the facts, to the reasons for the distortion of the objective picture of reality and to the special geocultural experience of the foreign public, which is determined by significant historical events in a particular geographical area of the world.

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Section: Review Of Previous Researchmentioning

confidence: 99%

The geography of public diplomacy of President of Ukraine Volodymyr Zelenskyy during the full-scale Russia-Ukraine war

Vysotskyi,

Prudnykova,

Trynyak

2023

Journ. Geol., Geogr., and Geoec..

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Public diplomacy: a framework-based literature review and decentering research agenda

Pavón-Guinea,

Codina

2024

Place Brand Public Dipl

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Re-imaging a country beyond its conflict: evaluation of an Israeli public diplomacy intervention for youth in Germany

Shani

2024

Place Brand Public Dipl

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Outcome evaluations of public diplomacy programs remain scarce. Addressing this gap, this study evaluated Israel Project Day, a seminar-based Israeli intervention designed to improve Israel's image among German youth. The intervention provides a unique real-world application of the “Life in Israel” model that spotlights Israel’s cultural diversity and achievements beyond the Israeli-Palestinian conflict. Utilizing a quasi-experimental pre-post design and mixed-linear models, the study shows that participation significantly improved overall attitudes toward Israel, interest in Israeli society, and perceptions of Israel as a democratic, multicultural, and safe place. Although the program avoided direct conflict-related messages, it facilitated more favorable views on Israel's policies in the Israeli-Palestinian conflict, demonstrating potential spillover effects to the conflictual-political realm. Additionally, effects on German-Israeli cooperation and responsibility were modest, highlighting a challenge for the Israeli-German unique relationship. Finally, the effects on interest in Israeli society and politics and support for German-Israel cooperation were stronger for participants with low media exposure. By moving away from conflict-centric presentations and focusing on contributions and advancements, nations like Israel can potentially cultivate a more positive national image. Practical implications are discussed for crafting impactful outreach, upscaling, and sustaining flexible efforts attuned to sociopolitical developments and challenges.

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Moving to a new phase in public diplomacy research

Cited by 4 publications

References 51 publications

The geography of public diplomacy of President of Ukraine Volodymyr Zelenskyy during the full-scale Russia-Ukraine war

The geography of public diplomacy of President of Ukraine Volodymyr Zelenskyy during the full-scale Russia-Ukraine war

Public diplomacy: a framework-based literature review and decentering research agenda

Re-imaging a country beyond its conflict: evaluation of an Israeli public diplomacy intervention for youth in Germany

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