“…In particular, Jeju Province, Korea's largest island, has only 700,000 residents, with annual visitors exceeding 10 million for the first time in 2013. Since 2015, 150 million people visited the island -20 times more than the resident population (Chang, Heo, & Lim, 2019). Moreover, Jeju is considered an anthropologically-sensitive area in that the majority of tourists are domestic visitors compared to other competitive tourist destinations in Asia such as Bangkok, Kuala Lumpur, Singapore and Jakarta.…”