the other hand, emphasized that there is no relationship between CSR and firms performance. In addition, Berrone et al. (2009) confirmed that a firm which does not run CSR maximally will not get any positive advantage of CSR on the firm performance. Madueñoa et al. (2015) stated that CSR indicates a very close reciprocal relationship between firm and stakehold ers. Therefore, the relationship of CSR can be mediated by relational capacity to improve the firm performance. The relational capacity can be done through active involvement of a community in CSR programs focusing on environmen tal issues in order to reduce negative effects of the firms' activities and, hence, are beneficial to the community. The CSR practices of manufacturing industries focusing on Abstract. Manufacturing industry contributes to environmental pollution and social cost. Hence, corporate social responsibility (CSR) functions as a way to reduce the effects of corporate activities, to increase longterm performance and stakeholder trust. To increase its effectiveness, this study analyses the mediating role of greenoriented innovation and community participation in implementing the CSR. The study uses simple random sampling to collect 173 respondents from large scale manufacturing firms in Central Java, Indonesia. By using structural equation modeling, the findings showed the significant influence of CSR to the firm performance. The originality of this study concerns the need to involve social and environmental dimensions in applying the ethical program of CSR.