MSME Development Strategy in Tourism Destination Tanjung Lesung, Tanjung Jaya Village,District Panimbang, Pandenglang

Abstract

Tanjung Jaya Village as one of the villages in Panimbang Regency provides a number of very high business potentials. However, this business opportunity has not been fully utilized by the people of Tanjung Jaya and MSME actors. Therefore, this program aims to develop strategies regarding human resources, marketing, bookkeeping, and MSME products professionally and independently to support income and improve the welfare of the people in Tanjung Jaya Village. The implementation method used is interviews and seminars for MSME actors. First, the researcher asked MSME actors in Tanjung Jaya Village about managing a business professionally, innovatively, creatively and independently. Next, researchers will score and triangulate the results of interviews with the Tanjung Jaya community to carry out MSME development strategies. The implementation of these activities, it has a positive impact on the people of Tanjung Jaya Village to increase business potential, especially in the MSME sector. In the end, this program can support income and improve the welfare of the people of Tanjung Jaya Village and also contribute to increasing economic growth in Panimbang Regency.

Strengthening Institutional Social-Economic Institutions Through Bumdes in Pagerharjo Village, Samigaluh District, Kulonprogo Regency

“…To build a strong firm, innovations in production, bookkeeping, marketing, human resource management systems, and bookkeeping that come from the capacities of rural areas are required. The community's ability to make use of the local natural resources can inspire this creativity (Goenadhi & Santoso, 2023).…”