The approaches to demand management by active consumers through forming a given schedule of power consumption in the required period of time based on the solution of the optimization problem in the form of maximizing the power of connected controlled electric receivers of various types are presented. The model of demand management by active consumers is justified, taking into account the following factors: load sensitivity for connecting a transformer substation to a change in consumer load; load priority; consistent load reduction levels with flexible performance and power control; permissible set of electric receivers in accordance with the technological process, network schedule, other logical conditions corresponding to adjacency lists. An algorithm has been developed for limiting power on the part of active consumers based on the widespread use of digital data processing technologies, modern technical means of measurement, control and switching of end consumers in real time. The presented research results indicate the validity of the demand management method by active consumers in the normal mode of intelligent electric power systems and the possibility of its practical implementation in an industrial enterprise with reference to the technological process.