This paper presents an analytical magnetic equivalent circuit (MEC) modeling approach for a six-phase surface-mounted permanent magnet (SPM) machine equipped with fractional slot concentrated winding (FSCW) for integrated onboard chargers. For the sake of comparison, selected asymmetrical six-phase slot/pole combinations with the same design specifications and constraints are first designed based on the parametric MEC model and then optimized using a multiobjective genetic algorithm (MOGA). The commercial BMW i3 design specifications are adopted in this paper. The main focus of this study is to achieve optimal design of the SPM machine considering both the propulsion and charging performances. Thus, a comparative study of the optimization cost functions, including the peak-to-peak torque ripple and core losses under both motoring and charging modes and electromagnetic forces under charging, is conducted. In addition, the demagnetization capability in the charging mode and the overall cost of the employed machines are optimized. Since the average propulsion torque is crucial in electric vehicle (EV) applications, it is maintained through the design optimization process. Furthermore, finite element (FE) simulations have been carried out to verify the results obtained from the analytical MEC model. Eventually, the effectiveness of the proposed design optimization process is corroborated with experimental tests on a 2-kW prototype system.