Multi-Objective Personalization in Multi-Stakeholder Organizational Bulk E-mail

Abstract

Bulk email is often used in organizations to communicate "important-to-organization'' messages such as policy changes, organizational plans, and administrative updates. However, normal employees may prefer messages more relevant to their jobs or interests. Organizations face the challenge of balancing prioritizing the messages they prefer employees to know (tactical goals) while maintaining employees' positive experiences with these bulk emails, then they continue to read these emails in the future (strategic goals). Could personalization help organizations achieve these tactical and strategic goals? In an 8-week field experiment with a university newsletter, we implemented a 4x5x5 factorial design on personalizing subject lines, top news, and message order based on both the employees' and the organization's preferences. We measured these designs' influences on the open/interest/recognition/read-in-detail rate of the whole newsletter and the single messages within it. We found that ''important-to-organization'' messages only got higher recognition rates when being put on subject lines / top news (tactical goal). Mixing them with employee-preferred messages in top news did not bring further improvement to their own recognition rates but could improve the whole newsletter's recognition rate. Only when the top news solely contained the employee-preferred messages were the employees slightly more interested in the newsletter (strategic goal). We further analyze on which topics the employees and the organization's preferences conflicted. Finally, we discuss the design suggestions for organizational bulk email.

Stakeholders’ Engagement in the Company’s Management as a Driver of Green Competitiveness within Sustainable Development

“…Thus, the pull of researchers [26,27] proves that personalization of communications with stakeholders and their awareness of green companies' management are the crucial dimensions of green competitiveness. However, studies [28] confirm that stakeholder communication should be developed considering the experience in communications. In addition, stakeholders' decisions, suggestions, and ideas should be incorporated into the company's development policy.…”

Getting the Most from Eye-Tracking: User-Interaction Based Reading Region Estimation Dataset and Models

“…Digital newsletters (such as the one shown in Fig 1) include a variety of different messages within them [18][19][20]. We are interested in estimating whether each user read in detail, skimmed, or skipped each message (read level) to help senders understand their users' reading interests.…”