This Editorial lead article for the Journal of Location Based Services surveys this complex and multi-disciplinary field and identifies the key research issues. Although this field has produced early commercial disappointments, the inevitability that pervasive location-aware services on mobile devices will emerge means that much research is needed to inform these developments. The article reviews firstly: the science and technology of positioning, geographic information science, mobile cartography, spatial cognition and interfaces, information science, ubiquitous computing; and secondly the business, content and legal, social and ethics aspects, before synthesising the key issues for this new field.