Multi-Sided Platform as a Value-Creating Network

Коваленко, А. И.; «Synergy», Finance

doi:10.29141/2218-5003-2017-6-4-5

Cited by 3 publications

(8 citation statements)

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“…In his writings, Russian researcher A. Kovalenko (2017) adheres to the approach that the platform is "a special type of business model, offers a marketplace for market interaction of several user groups. At the same time, the entire dynamics of the exponential growth of multi-sided platforms is ensured by a double cross network effect".…”

Section: What Is a Platform?mentioning

confidence: 99%

“…Shastitko, A. Parshina (2016) and A. Kovalenko (2017). Researchers substantiate the need to improve the mechanism of their state regulation to ensure conditions for the development of competition through the prism of correlation of research results in the field of multi-sided markets, product and geographical boundaries of the market, market entry barriers and power of market participants.…”

Section: Introductionmentioning

confidence: 99%

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Price Optimization Model for Platform’s Goods and Services in Multi-Sided Markets

Ignatyuk

Honcharuk

Yakymchuk

2020

BJES

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Purpose. The study is aimed at defining the nature of platforms in multi-sided markets in order to find the price optimization model for platform’s goods and services. Methodology. The article used general scientific and special research methods. The generalization of the main methodological approaches to the study of the essence of multi-sided markets, the identification of factors affecting the platform’s pricing strategy were based on the methods of dialectics, scientific abstraction, and systemic analysis. The basis of the study of the essence of “platforms” was laid on the use of the following methods: analysis and synthesis, induction and deduction, generalization. Economic and mathematical modeling, scientific abstraction, systemic structural analysis contributed to the development of our own model of the optimal strategy for choosing the price of goods and services by platforms. Findings. The article defines factors that affect the pricing of platform’s goods and services. An economic and mathematical model has also been developed to determine an optimal strategy for choosing the price in terms of Nash equilibrium. There have been identified three main factors, which produce the most significant impact on the price of goods and services of platforms: marginal costs; rate of return of another product is being implemented by the platform; elasticity of demand and price. Practical implications. In the conclusions, not only the advantages but also the limitations of the proposed economic and mathematical model have been pointed out, which can be addressed in further studies and implemented into specific living model of economic decisions while price optimization model for platform’s goods and services in multi-sided markets. Originality/value. The article is generalizing the previous experience within the niche of price optimization model. Also authors have developed their own economic and mathematical model of the optimal strategy for choosing the price for the platform’s products or services, which enabled us to identify its dependence on 3 main factors: marginal costs, rates of profitability of other products sold by the platform, elasticity of demand and price. These results can be overcome in future studies. The results and conclusions have been done by the authors and are totally original.

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Section: What Is a Platform?mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Price Optimization Model for Platform’s Goods and Services in Multi-Sided Markets

Ignatyuk

Honcharuk

Yakymchuk

2020

BJES

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“…The theory of the platform economy as a set of interrelated theoretical concepts explaining the mechanism of the platform business functioning finally took shape in the works [11][12][13][14]. In Russian management studies, the issue of the multisided platforms functioning is only in its infancy (see, for example, [15][16][17]).…”

Section: Literature Reviewmentioning

confidence: 99%

Development of Multisided Platforms in the Context of New Industrialization

Orekhova¹

2019

Proceedings of the 2nd International Scientific Conference on New Industrialization: Global, National, Regional Dimension (SICN

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The study aims at exploring the possibilities of applying a multisided platform in the context of new industrialization as a business model of traditional industrial enterprises. The methodological framework of the study is based on the study of the platform economy design, theories of strategic management, and neo-institutional economic theory. The main features of the multisided platform are identified. The macroeconomic, market, and intracompany factors of a business model transformation of an industrial enterprise are substantiated. The novelty of the study lies in the fact that the object of analysis are heavy industry enterprises that have low strategic flexibility, but in the conditions of industrialization and digitization, they are forced to change the format of their business. The author concludes that an effective change in the business architecture is possible when positioning an industrial enterprise as a participant in a multisided platform when creating customer value. At the same time, the author highlighted a number of restrictions on the use of this business model for industrial enterprises.

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“…Previous studies have discussed this point (e.g., Cassiman, Ricart, & Valentini, 2022;Cusumano, Gawer, & Yoffie, 2019;Hänninen & Paavola, 2020;Kovalenko, 2017), and have as a common argument the fact that digital platforms have transformed the guiding principles of business competition. Furthermore, a previous analysis of the curricula of Strategic Management subjects (and their nominal variations), of the main Brazilian business schools enables noticing that the syllabuses are outlined by scopes focused on traditional approaches, and address little to nothing of competitive advantage in its most up-to-date dimensions.…”

Section: Introductionmentioning

confidence: 98%

“…While there is a consolidated view of the competitive dispositions under which traditional competitive advantage approaches operate, such as the Porter's Five Forces Model (1985), or the Resource-Based View Theory (Barney, 1991;Peteraf, 1993), there is no cohesive view of how this competitive logic manifests itself in a more dynamic and complex scenario, based on technology and digitization, where digital platforms operate (Cassiman, Ricart & Valentini, 2022;Kovalenko, 2017).…”

Section: Introductionmentioning

confidence: 99%

Dimensões de competitividade na era das plataformas digitais

Azevedo²,

Lauriano³

2022

RIAE

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Study objective: While there is a consolidated view of the competitive dispositions under which traditional approaches to competitive advantage operate, there is no cohesive view of how this logic manifests itself in a scenario based on technology and digitization where digital platforms operate. Therefore, this study aimed to analyze what are the prevailing competitive dispositions in digital platforms.Methodology/Approach: this is an exploratory study, correlating the topics of digital platforms and competitive advantage through a literature review on the Web of Science database, presenting a sociometric analysis of the data and a synthesis of the main competitive dispositions in digital platforms.Originality/Relevance: despite the acknowledged inadequacy of traditional strategies to explain competitiveness in the context of digital platforms, the studies dedicated to discussing this issue are still limited, and the present study has contributed by extending the discussion and providing perspectives to this novel scenario. Main results: The results define certain differences between the competitive dispositions regarding traditional enterprises and platform-based business models. Among the new elements identified, the distinct focus of the value creation process, the centrality of a networked structure as well as the use of data, and interaction of a more heterogeneous set of participants are highlighted.Theoretical/methodological contributions: the present study contributes to the current debate by indicating a first effort to align and consolidate the competitive dimensions that present themselves in digital platforms, in comparison to what is known concerning traditional pipeline approaches. Moreover, by proposing a research agenda, the development of future studies is also assisted.

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Multi-Sided Platform as a Value-Creating Network

Cited by 3 publications

References 0 publications

Price Optimization Model for Platform’s Goods and Services in Multi-Sided Markets

Price Optimization Model for Platform’s Goods and Services in Multi-Sided Markets

Development of Multisided Platforms in the Context of New Industrialization

Dimensões de competitividade na era das plataformas digitais

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