Multicriteria Decision Analysis to Develop Effective Sustainable Development Strategies for Enhancing Competitive Advantages: Case of the TFT-LCD Industry in Taiwan

Abstract

Abstract:In the Internet of Things era, panel displays play a major role in human life, because humans frequently use liquid crystal displays to monitor their electrical devices. The display industry creates remarkable economic output, but every manufacturing process inevitably has some undesirable effects on the environment. With the increasing awareness of environmental protection, balanced development is necessary to address the emerging market trends. However, short-sighted manufacturing corporations that focus solely on financial performance can achieve only short-term profits. The purpose of this study was to develop the most effective sustainable improvement strategies that can enhance competitive advantages in real-world situations. The proposed method combines the balanced scorecard and a new hybrid modified multiple attribute decision-making model which together adopt the DEMATEL technique to construct the influential network relation map and develop the DEMATEL-based ANP with the VIKOR method to deliver strategies that integrate environmental sustainability and competitive advantage. Finally, a real-world case study applying the proposed method to the cases of liquid crystal display manufacturers was conducted. Then, this paper discusses the effective use of natural resources, development of enterprises, and sustainable competitive advantage in this context. Various manufacturers, communities, and stakeholders can benefit from the coopetition solutions explained by the proposed method.

A Review of Multi-Criteria Decision-Making Methods Applied to the Sustainable Bridge Design

“…In fact, the greatest difference between the two methodologies is that ANP is applied to decision-making problems for interrelationships in outer dimensions, whereas the AHP assumes the independence of outer and inner dimensions. As Lu et al [40] claim, the outcome of the decisions may be influenced if there exists a significant interrelationship between dimensions and criteria that is not considered. On the other hand, ANP allows for a representation of decision-making in a complex environment with a network structure rather than with a hierarchical structure [40,42].…”

“…Therefore, the DEMATEL method can be used to solve the inter-dependence and feedback of criteria in the real world; (b) The traditional MCDM methods provide the relative best solution from the fixed set ("max-min" as target) of alternatives to use for ranking and selection, but generally, the real-world problems are assessed by achieving the aspiration levels ("aspiration-worst" as target). The modified MCDM have replaced the traditional MCDM methods as modified VIKOR [40,141,145,146], modified GRA (grey relation analysis) [147], modified PROMETHEE [147] and so on, to obtain the desirable value (aspiration level); (c) MADM methods and tools should be used to compare alternatives and goals or aspiration levels of the criteria, but also, as an improvement, MADM methods can only conduct a single alternative evaluation for building the best improvement strategy plan towards continuous improvement and sustainability to achieve the aspiration level [40,141] and not only in ranking and selection; (d) The traditional aggregation function model in MADM methods should be changed, including a non-additive (super-additive) approach for solving real-world problems [144,148]; even fuzzy logic [47,144] can also be used to aggregate the values of multiple attributes in a non-additive approach.…”

“…Tzeng and Shen [8] stated that in hybrid MADM methods (a) the traditional MADM methods normally assume that the criteria are independent, but in real-world problems, there is interdependence and sometimes feedback between the criteria. The DEMATEL (Decision-Making Trial and Evaluation Laboratory) [11,40,[140][141][142][143][144] technique can build the influential relation matrix to construct the influential network relations map (INRM) and determine the influential weights of DANP (DEMATEL-based ANP) using the basic concepts of ANP. Therefore, the DEMATEL method can be used to solve the inter-dependence and feedback of criteria in the real world; (b) The traditional MCDM methods provide the relative best solution from the fixed set ("max-min" as target) of alternatives to use for ranking and selection, but generally, the real-world problems are assessed by achieving the aspiration levels ("aspiration-worst" as target).…”

“…The process is repeated until the overall decision goal, which is at the top level, is reached [34][35][36][37][38][39]. The AHP assumes the independence of all criteria (outer and inner dimensions), which can be an unrealistic assumption for solving actual real-world problems [40].…”

Key Influence Factors of Consumers� Intentions Towards Mobile Health Care Promotion: An Empirical Study Based on the DDANPMV Model

“…Consequently, it may affect the outcome of decision-making if we do not take the influence interrelationship among dimensions and criteria into account. Therefore, in this study, we identified the mutual IWs of DANP among the criteria based on the basic concept of ANP to solve these problems [89][90][91]. This approach is more suitable for solving realworld applications.…”