Abstract. This study is aimed to create an alternative to the classical GIS representation of the impact of earthquake hazards on urban areas. To accomplish this, the traditional map was revised, so that it can cope with contemporary innovative ways of planning, namely strategic planning. As in the theory of fractals, the building dimension and the urban neighbourhood dimension are addressed as different geographic scales between which lessons for decisions can be learned through regression. The interaction between the two scales is useful when looking for alternatives, for the completion of a GIS analysis, and in choosing the landmarks, which, in the case of hazards, become strategic elements in strategic planning. A methodology to innovate mapping as a digital means for analysing and visualising the impact of hazards is proposed. This method relies on concepts from various geography, urban planning, structural engineering and architecture approaches related to disaster management. The method has been tested at the building scale for the N-S Boulevard in Bucharest, Romania, called Magheru. At the urban scale, an incident database has been created, in which the case study for the building level can be mapped. The paper presented is part of a larger research work, which addresses decision making using the framework shown here. The main value of the paper is in proposing a conceptual framework to deconstruct the map for digital earthquake disaster impact analysis and representation. The originality of the concept consists in the representation of elements at different scales considered to be of different levels of importance in the urban tissue, according to the analysis to be performed on them.