Multifactor Analysis of Online Reputation as a tool for enhancing competitiveness of selected Health care Providers

Offline and online approaches to quality perception of Slovak university hospitals

“…The virtual world is different if your first and often the last one experience from the specific subject is by his online presence, the situation regarding the development of positive presence is changing dramatically. Based on our previous research (Pollák, Belovodská, 2015) we can say, that the larger the subject is, the more difficult is to maintain its online reputation. This situation is pretty the same in the whole region.…”

“…Literature review. Many authors (Kanika, 2016, Sasko, 2014, Pollák and Belovodská, 2015 argue that the concept of building a positive image in the internet environment may cover many aspects ranging from the organic presence in the search results, through traditional channels of marketing communication to its presence in its own virtual channels via social media. Perceived Image is thus the result of the activities carried out by a business entity on the Internet.…”