Archie's law expresses a relation between the formation factor F of porous media and their porosity ϕ,
F∝ϕ−m, where m is the Archie or the cementation exponent. Despite widespread use of Archie's law, the value of m and whether it is universal and independent of the type of reservoir have remained controversial. We analyze various porosity and resistivity logs along 36 wells in six Iranian oil and gas reservoirs using wavelet transform coherence and multifractal detrended fluctuation analysis. m is estimated for two sets of data: one set contains the resistivity data that include those segments of the well that contain significant clay content and one without. The analysis indicates that the well logs are multifractal and that due to the multifractality the exponent m is nonuniversal. Thus, analysis of the resistivity of laboratory or outcrop samples that are not multifractal yields estimates of m that are not applicable to well logs in oil or gas reservoirs.