“…While demographic dynamics underpinned the focus of agricultural development on increasing production during the 20th century, the rediscovery of the multiple functions of farming currently taking place is changing the way to look at the relationship between agriculture and society, leading to a more integrative view [19]. There is no doubt that, after having been a contested concept for being suspected to be a pretext for legitimizing market distortions in the context of GATT and WTO agricultural and trade policy negotiations, officially for being fuzzy, loose and fashionable [20 ], the idea of multifunctionality is nowadays widely acknowledged.…”