Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry

Landsman, Vardit; Stremersch, Stefan

doi:10.1509/jm.09.0119

Cited by 34 publications

(76 citation statements)

References 30 publications

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“…Platform firms, on the other hand, are motivated to grant platform access to a range of external actors in order to initiate network effects (Boudreau, 2010), sometimes to the extent that even the installed base is not firm-specific. The same user or complementor can voluntarily affiliate with multiple platforms, i.e., engage in multihoming, to take advantage of the incentives offered by rival platforms and guard against ex post platform expropriation (Cennamo, Ozalp, & Kretschmer, 2018;Landsman & Stremersch, 2011). Many app developers create the same apps for both iOS and Android, and many drivers offer their services via Uber as well as Lyft.…”

Section: Internalization Theory and Digital Commercementioning

confidence: 99%

Ecosystem-specific advantages in international digital commerce

et al. 2019

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We consider the applicability to digital platforms of extant international business scholarship. The organization of digital platforms has been seen to such an extent as predicated upon the bundling of external resources for collective value creation that their expansion may follow the logic of externalization. We further that literature contrasting the governance of network multinationals with that of platform-centric ecosystems. Building on and extending the theory of the ecosystem, we propose the concept of ecosystem-specific advantages. We identify costs and difficulties in the transfer of such advantages to new markets, emphasizing in particular the idea of bottlenecks. We then propose a framework that can be applied to future research on digital platforms, focusing on the users, suppliers of complementary products, and platform firms. We also call for research on the dynamic process of creating, transferring, and upgrading ecosystem-specific advantages. Journal of International Business Studies (2019).

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Section: Internalization Theory and Digital Commercementioning

confidence: 99%

Ecosystem-specific advantages in international digital commerce

et al. 2019

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“…The first category has been the object of many studies (e.g., Muzellec et al, ; Täuscher & Laudien, ). Scholars have focused on the maturity level of the platforms (i.e., whether they are nascent or mature) and its impact on the attractiveness of the platform for the supply side (Landsman & Stremersch, ). Other researchers have focused on the need for a double value proposition targeted at each side and the evolution to the specific level of maturity (Muzellec et al, ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Fostering digital platform innovation: From two to multi‐sided platforms

2019

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Two-sided markets and digital platforms are becoming increasingly relevant in the modern scenario. Companies like Airbnb and Uber are inspiring many other firms in different fields that share their basic structure: they match two (or more) groups of customers. This research aims at exploring the innovation strategies companies such as these rely on to expand their basic structure towards more complex models. Being inspired by previous models in the field and considering the role that big data seems to play in these businesses, a first conceptual model is presented. Therefore, 100companies-using mobile apps as the empirical setting-are explored in this research to understand the common behaviors concerning evolution. In the end, three strategies are presented: Supply (Side) Expansion, Transactional Advertising, and Data Trading. These strategies are further discussed to highlight two main directions of innovation-ecosystem innovation and data push innovation-which may be merged giving birth to multi-sided epiphanies. The paper contributes to the literature showing various strategies and their implication to foster innovation on two-sided platforms.Moreover, it shows possible ways to exploit the value embedded in the complex ecosystems of the relationships they create.

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“…Video games, as an interactive social experience, attract consumers who are passionate about collaborating or competing with others to realize hedonistic outcomes. As such, marketing researchers have shown discernible interest in understanding video game consumption (e.g., Binken & Stremersch, 2009;Dholakia, Bagozzi, & Pearo, 2004;Holbrook, Chestnut, Oliva, & Greenleaf, 1984;Landsman & Stremersch, 2011;Lin & Lin, 2011;Liu, 2010). Capacious improvements in Internet accessibility, the surge of tech-related gadgets and devices, advancements in software and hardware, the exodus of noninteractive video games, and access to highly interdependent gamer-based social platforms have contributed to the wondrous growth of the massively multiplayer online gaming industry (e.g., Dupuis & Ramsey, 2011;Harwood & Ward, 2013;Taylor & Taylor, 2009;Zackariasson, Wåhlin, & Wilson, 2010).…”

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confidence: 99%

Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

Badrinarayanan¹,

Sierra²,

Taute

2014

Psychol. Mark.

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Online consumption communities, involving millions of online consumers, have been created around massively multiplayer online role playing games (MMORPGs). Within these communities, players who share interest in MMORPGs convene, interact, and collaborate with fellow players and achieve game‐related outcomes. As these online social networks have been noted to augment, and perhaps supplant person‐to‐person interaction, this study focuses on the drivers of inherent interpersonal relationships, the nature of the constructed society, and resulting consumer initiatives to sustain and nurture the organization. Specifically, this research suggests that MMORPG communities transcend more facile forms of online or brand communities and demonstrate characteristics that can most aptly be construed as brand tribalism in the anthropological sense. Here, the challenge and telepresence innate in playing MMORPGs, cognitive and affective involvement associated with MMORPGs, and commitment to MMORPGs are modeled as antecedents of brand tribalism or a sense of the relationship with the brand and MMORPG community. Consequently, intent to purchase MMORPG‐related virtual products, recruitment of other MMORPG players, and word of mouth are identified as consequences of this unique consumer–brand relationship. Further analysis reveals the negatively charged emotional measure (i.e., defense of the tribe) within the tribalism instrument explains more variance in the outcome variables than the positively charged emotional measures (i.e., lineage, social, sense of community). Implications and future research directions are offered.

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Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry

Cited by 34 publications

References 30 publications

Ecosystem-specific advantages in international digital commerce

Ecosystem-specific advantages in international digital commerce

Fostering digital platform innovation: From two to multi‐sided platforms

Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

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