Multimodal Analysis of Covid-19 Public Advertisement by Indonesian Department of Health

Abstract

In the context of verbal and visual semiotics, multimodal can be used as a tool to analyze them so that the realization of the types and levels of dialogical involvement in a text can be understood. This study is aimed at seeing multimodal appearing in COVID-19 advertisement which is analyzed to determine their ideational and linguistic content and to see how these aspects interact. The study used a qualitative approach in which the data was obtained from YouTube. The findings revealed that visual and linguistic elements exist, that symbolize the GSP process. Leads, display, primary and secondary announcements, call and visit, and tag become the specific terms in the advertisements. Material process, actors, circumstances, and goals are referred to as the linguistic components of ideational function. Keywords: visual and linguistic elements, leads, display, material process, actors, and goals