Multimodal argumentation in news magazine covers: A case study of front covers putting Greece on the spot of the European economic crisis

Tseronis, Assimakis

doi:10.1016/j.dcm.2014.12.003

Cited by 36 publications

(10 citation statements)

References 16 publications

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“…The use of magazine covers as political rhetoric has garnered some attention. Magazine covers seek to grab the potential reader’s interest and in so doing, serve the function as both advertisement and argument (Rosas-Moreno, Harp, & Bachmann, 2013; Tseronis, 2015). The ways in which magazines serve a multimodal function enable editors to preview for potential audiences the frame that the source takes on the topic at issue.…”

Section: Literature Reviewmentioning

confidence: 99%

Signs of the Apocalypse: An Analysis of Trump Magazine Covers During the 2016 Presidential Campaign

Goodnow

2017

American Behavioral Scientist

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This essay engages a content analysis of 45 magazine covers featuring Donald Trump during the 2016 presidential campaign. Surprisingly, a majority of the covers enlist apocalyptic rhetoric to garner potential consumer attention, regardless of the political leanings of the magazines. By applying characteristics of apocalyptic rhetoric to the magazine covers, the essay draws implications about the direction of the magazine covers, visual rhetoric, and presidential campaigns.

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Section: Literature Reviewmentioning

confidence: 99%

Signs of the Apocalypse: An Analysis of Trump Magazine Covers During the 2016 Presidential Campaign

Goodnow

2017

American Behavioral Scientist

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“…Feng & Wignell (2011) made multimodal analysis on TV advertisements to show the exploitation of intertextual voices in advertising discourse for persuasion. Tseronis (2015) made analysis on the interaction of verbal and visual modes of news magazine covers.…”

Section: Previous Studies On Discourse Of Advertisingmentioning

confidence: 99%

A Multimodal Discourse Analysis of Air France’s Print Advertisement

Hu¹,

Luo²

2016

IJEL

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The past decade has witnessed the rising popularity of the airline industry, along with prosperity and ever increasing competition. It has become important for airline companies to outshine their rivals for a favorable market share. As a major means of promotion, advertising campaign is of crucial importance in building the corporate image and exerting brand influence. This study conducts a semiotic discourse analysis on the advertising campaign launched by Air France in 2014, and hope to be of interest to researchers, producers of advertising metaphors, as well as consumers in general. The results indicate that the highlighted visual and textual components are arranged as such to form a sense of superiority and great comfort that is perceivable to the viewers. Through the construction of an elegant, glamorous and superior atmosphere, it is palpable that Air France tends to broadcast their brand toward viewers who pay attention to quality of and enjoyment in life, and welcome prosperous cultural peculiarities.

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“…18. Voor een argumentatieve analyse van de covers van nieuwsbladen zie Tseronis (2015a), voor een argumentatieve analyse van documentaires zie Tseronis (2015b) en Tseronis et al (2015).…”

Section: Conclusieunclassified

Multimodale argumentatie: bruggen slaan tussen argumentatieleer en multimodale analyse

Tseronis

2016

Tijdschrift Voor Taalbeheersing

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Multimodal argumentation: Building bridges between argumentation theory and multimodal analysis Since the end of the 90s there has been an increasing interest in the analysis of images and in their interplay with written language. Even though images, especially when used in advertisements, have already been studied within rhetorical approaches to communication and visual studies, there still lacks a systematic account of their contribution to the way standpoints are put forward and argumentation is advanced. At the same time, within the field of discourse analysis interest has been expressed in the analysis of visual and other non-verbal elements of communication. Nevertheless, no special attention has been paid within this field to those communicative situations where the support of a standpoint with arguments and the acceptability of the argumentation are at stake. In order to be able to analyse the various aspects of multimodal documents on their merits and to account for their argumentative relevance it is necessary to build bridges between argumentation theory and multimodal analysis. This paper discusses critically the current state of affairs regarding the analysis of multimodal documents from an argumentation studies perspective and argues for a systematic study of the interplay of the verbal and the visual modes within the framework of Pragma-dialectics. Three print advertisements are analysed in order to illustrate the merits of such an approach to the argumentative analysis of multimodal documents.

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Multimodal argumentation in news magazine covers: A case study of front covers putting Greece on the spot of the European economic crisis

Cited by 36 publications

References 16 publications

Signs of the Apocalypse: An Analysis of Trump Magazine Covers During the 2016 Presidential Campaign

Signs of the Apocalypse: An Analysis of Trump Magazine Covers During the 2016 Presidential Campaign

A Multimodal Discourse Analysis of Air France’s Print Advertisement

Multimodale argumentatie: bruggen slaan tussen argumentatieleer en multimodale analyse

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