Multimodal expression of impoliteness in YouTube reaction videos to transgender activism

Andersson, Marta

doi:10.1016/j.dcm.2024.100760

Discourse, Context & Media

2024

DOI: 10.1016/j.dcm.2024.100760

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Multimodal expression of impoliteness in YouTube reaction videos to transgender activism

Marta Andersson

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2024

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Chapter 4. “Oh wow! We getting ready for my funeral?”

Andersson,

Greco

2024

Pragmatics &Amp; Beyond New Series

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This paper investigates the prosodic differentiation between self-deprecation and impoliteness targeting others in YouTube video product reviews by Jeffree Star, a well-known social media (hence SM) influencer. The results show that low pitch values, longer durations, and descending melodic patterns, which are associated with impoliteness, as well as rising pitch and faster speech rates, which are indicative of self-deprecation, distinguish these two functions in Star’s performance. The paper contends that the strategy of phonological distinction between different functions of impoliteness is critical to developing a relatable in-group relationship with the community of viewers. Thus, our findings shed light on the communicative strategies used by internet influencers, as well as the importance of the understudied feature of prosody in SM context.

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Chapter 4. “Oh wow! We getting ready for my funeral?”

Andersson,

Greco

2024

Pragmatics &Amp; Beyond New Series

View full text Add to dashboard Cite

show abstract

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Multimodal expression of impoliteness in YouTube reaction videos to transgender activism

Cited by 1 publication

References 29 publications

Chapter 4. “Oh wow! We getting ready for my funeral?”

Chapter 4. “Oh wow! We getting ready for my funeral?”

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