Multimodal Translation Model of Chinese Culture Based on SPSS Cluster Analysis

Abstract

The dissemination of national culture is a form of expression in global communication. In the early years, international media often communicated specific cultural values to the world through "soft cultural" content such as American movies and Japanese cartoons, but the one-way communication is gradually being changed. Currently, China's soft power is increasing, and Chinese culture is also spreading to the world. In cultural research, SPSS (Statistical Product and Service Solutions) is a very important tool. It can be used for the transmission of information such as text, sound, and video data. This article aims to propose an effective method for accurately translating Chinese culture into English through the study of a multimodal translation model of Chinese culture. This article adopts methods such as case analysis and experimental research to study the multimodal translation model of Chinese culture. The results indicate that by using the multimodal translation model for materials of Chinese culture, the accuracy is relatively high, about 98%, and the error rate is relatively low.