“…The ESIPT photoreaction is extremely sensitive to the media surrounding the molecules of ESIPT-fluorophores. The reaction is affected by such factors as the nature of solvents, [42][43][44][45] acidity and basicity of media, 46,47 protonation/ deprotonation, [48][49][50][51] the presence of metal ions, 52,53 packing in the solid state, 54,55 etc. The formation of hydrogen bonds between the proton-donating group of an ESIPT-fluorophore and neighbouring molecules can break the intramolecular hydrogen bond and result in the emission of the normal form only.…”